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Doing Research in Business and Management
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Doing Research in Business and Management
An Introduction to Process and Method



August 1998 | 320 pages | SAGE Publications Ltd
'[T]here is, as with all the chapters, an excellent set of suggested further reading...' - Management Learning

`Postgraduate students should find this a useful book, since it focuses on issues specific to their requirements. The philosophical underpinnings, methodology and practicalities of research are all discussed within the context of postgraduate research' - International Small Business Journal

This wide-ranging text comprehensively overviews management research and research methodology. The authors take the reader through all the major stages of the research process and introduce the key methods.

After highlighting the different contexts and purposes, strategies and tactics, programmes and processes of management research, the authors provide detailed coverage of the relevant research approaches and methods. They discuss the interrelationship of theoretical and empirical research, and how these apply to practice. The implications of using quantitative and qualitative methods are examined, and practical advice is given on the available analysis techniques and software packages.

 
PART ONE: CONTEXT AND PROCESS
 
Business and Management Research in Perspective
 
Philosophical Background to Research
 
Research Strategies and Tactics
 
The Research Programme and Process
 
PART TWO: APPROACH, METHOD AND DATA
 
The Positivist Approach to Empirical Research
 
Phenomenology: The Non-Positivist Approach
 
The Research Process
 
Collecting Empirical Data
 
The Questionnaire
 
The Case Study
 
The Sample
 
Statistical Analysis
 
PART THREE: REPORTING RESEARCH
 
Ethical Considerations
 
Writing Up the Research
 
Evaluation of Masters and Doctoral Degrees

For those starting their research projects this is a great reference point. Useful tips and advice.

Mrs Michelle Grainger
Sheffield Centre, LifeSkills
September 29, 2014

A very good text. Will serve as a good insight to a broad understanding of research methods.

Dr John Opute
Management , London South Bank University
April 4, 2013

Ramenyi has not only produced a an excellent introduction book but also gives a good grounding in research for the first time researchers.

Dr Denis Hyams-Ssekasi
Business School, University Campus Oldham
July 5, 2012

Clearly set out
Explains topics in a user friendly manner

Mr Andrew Coulson
Undergraduate, Northumbria University
September 30, 2010

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