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Doing Business Research
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Doing Business Research
A Guide to Theory and Practice

  • Nick Lee - Warwick Business School, UK
  • Ian Lings - Queensland University of Technology, Australia


© 2008 | 448 pages | SAGE Publications Ltd
`It's not often that you'll find an article or book that explains what you need to know in such plain, simple terms. Treasure it' - Andrew Farrell, Doctoral Researcher, Loughborough University

`Entertaining and authoritative without being patronising' - Professor Chris Hackley, Royal Holloway, University of London

`This is a gem of a book from two of the outstanding management researchers of their generation. Easy to read and entertaining, yet rigorous and comprehensive in its approach, this book will be adopted as an essential aid for students undertaking final year projects, masters dissertations, and as a primer for doctoral researchers' - Professor Graham Hooley, Aston University

`This book will fill a vital gap for post graduate research' - Professor Rod Brodie,

University of Auckland Business School

For anyone involved in developing a research project, this textbook provides an integrated, accessible and humorous account that explains why research methods are the way they are and how they do what they do.

Unrivalled in its nature Doing Business Research addresses the research project as a whole and provides:

- essential detail of philosophical and theoretical matters that are crucial to conceptualising the nature of methodology

- a pragmatic guide to why things are important and how they are important

- a huge range of things to consider that the reader can use to develop their research project further

- a resource book, providing extensive suggested reading to help the researcher do their research.

 
What Is Research and Why Would Anyone Want To Do It?
 
The Scientific Approach to Research
 
The Interpretive Approach to Research
 
Reviewing Existing Literature
 
Theory, Conceptualisation and Hypotheses
 
Concepts, Constructs and Measurement
 
The Process of Measure Development
 
Research Design
 
Collecting Qualitative Data
 
Qualitative Data Analysis
 
Collecting Quantitative Data
 
How and Why Statistics Work
 
Quantitative Data Analysis I
 
Quantitative Data Analysis II
 
Mixing Methods and Paradigmatic Incommensurability
 
Writing and Talking about Your Work

`This is a gem of a book from two of the outstanding management researchers of their generation. Easy to read and entertaining, yet rigorous and comprehensive in its approach, this book will be adopted as an essential aid for students undertaking final year projects, masters dissertations, and as a primer for doctoral researchers' - Professor Graham Hooley, Aston University


`This is a gem of a book from two of the outstanding management researchers of their generation. Easy to read and entertaining, yet rigorous and comprehensive in its approach, this book will be adopted as an essential aid for students undertaking final year projects, masters dissertations, and as a primer for doctoral researchers' - Professor Graham Hooley, Aston University

Bill Noffsinger
Webser University - Ocala Campus

It is a good additional material given its focus on business research.

Mr Ricardo Azambuja
Management , Grenoble Graduate School of Business
July 1, 2016

An excellent text. This is a must read for students undertaking research methods modules across the full range of business management programmes, Lee & Lings provide an interactive text which brings research methods to life, covering the key aspects methodology and methods.

Mr Alan Johnston
York St John Business School, York St John University
February 8, 2014

A good text that provides students with the structure and knowledge to deliver a successful business research project.

Mr Philip Cragg
HE Business & Management, Calderdale College
August 10, 2012

Sample Materials & Chapters

Chapter One

Chapter Two


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Paperback
ISBN: 9781412928793
£37.99

Hardcover
ISBN: 9781412928786
£114.00