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Doing Business in Emerging Markets

Doing Business in Emerging Markets

Second Edition
Additional resources:

November 2012 | 416 pages | SAGE Publications Ltd

Electronic Inspection Copy available for instructors here

"A very timely book for students and managers related to business opportunities and risks inherent in emerging markets. Written by some of the foremost experts in international business, it is a comprehensive, practical and highly readable book."

Jagdish N. Sheth, Charles H. Kellstadt Professor of Marketing, Goizueta Business School, Emory University, Atlanta, US


There are many texts available on International Business, but only a few provide a comprehensive coverage of emerging markets, which now play a major role in global business and therefore require deeper study and analysis.

This accessible and engaging text focuses solely on these markets and provides extensive coverage. BRICs and other major emerging markets are examined in-depth. Prominent topics regarding emerging markets such as effects of globalization, rise of disposable income, urbanization, economic reforms, new opportunities as well as characteristics of multinationals and domestic firms within such markets are discussed. Real life examples, detailed data and graphs provide a comprehensive framework for a thorough understanding.

This fully revised and updated edition reflects the current issues, changes, challenges and opportunities facing businesses in emerging markets, including entry and negotiation processes, as well as risks and strategies.

The text is accompanied by a companion website which includes full text articles for each chapter, answers to end of chapter questions, and detailed chapter slides for tutors.

This text is essential reading for advanced undergraduate and postgraduate students studying international business and emerging markets as well as practitioners who want to increase their understanding of such markets.

 Visit the Companion Webiste at

S. Tamer Cavusgil is Fuller E. Callaway Professorial Chair and Executive Director, CIBER, at Georgia State University, U.S Pervez N. Ghauri is a Professor of International Business at King's College London, UK Ayse A. Akcal is a Research Associate in International Business at King's College London, UK

An Overview of Emerging Markets
Political, Legal and Cultural Framework in Emerging Markets
Economic Environment in Emerging Markets
Opportunities and Trends in Emerging Markets
Companies From Emerging Markets
Analysis of Selected Emerging Markets
Entry Modes and Strategies
The Negotiation Process and Strategies in International Business
Negotiations and Building Relationships in Emerging Markets
Assessing Risks and Opportunities in Emerging Markets


This book provides a good understanding of the overall structure of markets in emerging countries. it is an contextual basic for this kind of course.

Mr Aura Parmentier
GREDEG, Unsa - Univ. of Nice Sophia Antipolis
July 18, 2014

good supplement to more focused text on international management/business

Professor Herbert Paul
Business Administration, Mainz University of Applied Sciences
May 30, 2014

Very good book. Not as scholarly or theoretical as one would like for a Masters level course, but certainly adds value as a supplementary text-book.

Dr Martin Owens
School of Management, Bradford University
March 30, 2014

This is an excellent book especially for students who know little about Emerging Markets and doing business in these contexts. The book starts by introducing Emerging Markets and what is meant by the term and then throughout the text it explains simply but thoroughly the institutional factors and/or voids to be considered when doing business in these contexts. I recommend it as an essential text on doing business in Emerging Markets. It would have been great if it had a section on case studies but still I would recommend it as it is easy to follow and comprehensive.

Dr Salma Soliman
Business School, Middlesex University
March 3, 2014

A good support reading material for students wishing to update their perspective of business in general, particularly in emerging markets.

Dr John Opute
Management , London South Bank University
February 13, 2014

Good supplementary book to International Marketing

Mr Florian Dieterle
Marketing Management, Hochschule fuer Unternehmensfuehrung
February 8, 2014

A timely and informative textbook, providing good overview of emerging markets. Nice combination of "hard" (e.g. entry strategy) and "soft" (e.g. culture aspects and negotiation rules) facts should appeal to students.

Dr Veronika Gustafsson
Innovation Management and Entrepreneurship , University of Klagenfurt
December 11, 2013

Excellent supplementary text to an International Business course. Gives a great insight into emerging markets, with lots of practical information for students.

Mr Joe Fitzgerald
School of Business, Institute of Business & Technology
May 16, 2013

The book is not as engaging as some of this authors' other texts. However, the information is good.

Dr Aaron Van Klyton
International Business and Economics, Greenwich University
May 7, 2013

The textbook provides a sufficiently focused overview of the background and the current topical issues in the frame of the emerging markets and relevant economies.

Dr Olga Kuznetsova
Mangement, Manchester Metropolitan University
February 15, 2013

Sample Materials & Chapters

Chapter One

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ISBN: 9781849201544

ISBN: 9781849201537