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Do Campaigns Matter?
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Do Campaigns Matter?

  • Thomas Holbrook - University of Wisconsin, Milwaukee, USA, University of Wisconsin, USA


© 1996 | 192 pages | SAGE Publications, Inc
A thorough examination of the impact of campaign politics on presidential elections in the United States is presented in this book. Using actual election results and empirical evidence, the author also incorporates data on additional factors such as media coverage, the impact of nominating conventions on public opinion, presidential debates, and other events such as staff shake-ups, endorsements and scandals. In so doing, Holbrook develops a model for testing campaigns and proves how campaigns play a key role in shaping public opinion and, ultimately, influencing outcomes.
 
Campaigns and Elections
 
Evidence Against Campaign Effects
 
A Model of Campaign Effects
 
Nominating Conventions
 
The Effect of Debates
 
Campaigns, National Conditions, and US Presidential Elections
 
The Role of Campaigns in US Presidential Elections

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