You are here

Developing a Market Orientation
Share

Developing a Market Orientation

Edited by:
  • Rohit Deshpande - Hauser Center for Nonprofit Organizations and Kennedy School of Government, Harvard University, Harvard University, USA


May 1999 | 328 pages | SAGE Publications, Inc
The Marketing Service Institute has a 38 years history of funding high-profile scholarly research on topics that have managerial significance. MSI's pioneering work on developing a market orientation' has only been available as a series of working papers, is now presented in book form for the first time by SAGE Publications.

This book demonstrates the importance of market orientation on organizational culture ( the shared set of values in putting customer first), on strategy (creating superior value for a firm's customers), and on tactics (the set of cross-functional activities directed at creating an d satisfying customers)

Rohit Deshpandé
Introduction
Ajay K Kohli and Bernard J Jaworski
Market Orientation
The Construct, Research Propositions and Managerial Implications  
John C Narver and Stanley F Slater
The Effect of Market Orientation on Business Profitability
Rohit Deshpandé, John U Farley and Frederick E Webster Jr
Corporate Culture, Customer Orientation and Innovativeness in Japanese Firms
A Quadrad Analysis  
Bernard J Jaworski and Ajay K Kohli
Market Orientation
Antecedents and Consequences  
Stanley F Slater and John C Narver
Market Orientation, Performance and the Moderating Influence of Competitive Environment
Alfred M Pelham and David T Wilson
Does Market Orientation Matter for Small Firms?
John C Narver, Robert L Jacobson and Stanley F Slater
Market Orientation and Business Performance
An Analysis of Panel Data  
Rohit Deshpandé and John U Farley
Understanding Market Orientation
A Prospectively Designed Meta-Analysis of Three Market Orientation Scales  
Stanley F Slater and John C Narver
Market Orientated Is Not Enough
Build a Learning Organization  
Judy A Siguaw, Penny M Simpson and Thomas L Baker
The Influence of Market Orientation on Channel Relationships
A Dyadic Examination  

Preview this book

For instructors

This book is not available as an inspection copy. For more information contact your local sales representative.

Select a Purchasing Option

ISBN: 9780761916932
£59.00

SAGE Knowledge is the ultimate social sciences digital library for students, researchers, and faculty. Hosting more than 4,400 titles, it includes an expansive range of SAGE eBook and eReference content, including scholarly monographs, reference works, handbooks, series, professional development titles, and more.

The platform allows researchers to cross-search and seamlessly access a wide breadth of must-have SAGE book and reference content from one source.

SAGE Knowledge brings together high-quality content from across our imprints, including CQ Press and Corwin titles.