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Creativity and Perception in Management
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Creativity and Perception in Management

First Edition


© 2002 | 216 pages | SAGE Publications Ltd
Creativity and Perception in Management is a textbook revealing the importance of creativity and innovation in today's organizations.

The book provides students with the principles and practices entailed in the new form of management associated with creative and innovative organizations. It introduces the creative approaches in management, revealing the role and impact of cognition, intuition and perception. Jane Henry differentiates between a variety of personal styles and shows their implications for creativity, problem solving, communication, decision making and role preference.

Students using this textbook will understand the impact of cultural values and certain historical habits of thought on management and organization, and identify the main ways in which management can enable organizations to be more sustainable and responsible.

The text includes student activities, illustrative cartoons, boxed examples and recommended readings. It can be used alongside the Readers Creative Management 2nd edition (Henry) and Managing Innovation and Change 2nd edition (Henry and Mayle). Creativity and Perception in Management is a key course text on the Open University Business School's Creativity, Innovation and Change master's course.

 
PART ONE: CREATIVITY
 
Creativity
 
Creative Management
 
PART TWO: PERCEPTION
 
Cognition
 
Metaphors
 
PART THREE: STYLE
 
Style
 
Roles
 
PART FOUR: VALUES
 
Culture
 
Development
 
PART FIVE: SUSTAINABILITY
 
Sustainability
 
Responsibility

Highly informative provides good foundations for studies in creativity and management. The book could also provide students with inspiration for possible research at dissertation stage.

Dr Margaret Mangion
Edward de Bono Institute, University of Malta
May 19, 2013

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ISBN: 9780761968252
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