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Corporate Communication
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Corporate Communication
A Guide to Theory and Practice

Sixth Edition
Additional resources:


January 2020 | 336 pages | SAGE Publications Ltd
The Sixth Edition of Corporate Communication: A Guide to Theory and Practice continues to be the market leading text in its field, having been fully revised by the author to reflect new trends and developments in social media and to capture emergent topics such as CEO activism and corporate character and purpose.

New to This Edition:
  • A revised chapter on comm's in the rapidly changing media landscape, incorporating new technologies and social media.
  • Deeper coverage of key topics such as employee, crisis,  and leadership communication alongside sustainability.
  • New case studies with reflective questions to highlight the broad application of corporate communications. Corporations featured include: Apple, Facebook, Gilette, Lenovo and Nestlé.
Corporate Communication is essential reading for students studying Corporate Communication, Organizational Communication, Strategic Communication, PR and Marketing Communications, as well as a valuable resource for reflective practitioners.

It continues to be supported by comprehensive and fully updated online resources.
 
Part 1: Introduction
 
Chapter 1: Defining Corporate Communication
 
Chapter 2: Corporate Communication in Contemporary Organizations
 
Chapter 3: Corporate Communication in a Changing Media Environment
 
Part 2: Conceptual Foundations
 
Chapter 4: Stakeholder Management and Communication
 
Chapter 5: Corporate Identity, Branding and Corporate Reputation
 
Part 3: Corporate Communication in Practice
 
Chapter 6: Communication Strategy and Strategic Planning
 
Chapter 7: Research and Measurement
 
Part 4: Specialist Areas in Corporate Communication
 
Chapter 8: Media Relations
 
Chapter 9: Employee Communication
 
Chapter 10: Issues Management
 
Chapter 11: Crisis Communication
 
Part 5: New Developments in Corporate Communication
 
Chapter 12: Leadership and Change Communication
 
Chapter 13: Corporate Social Responsibility (CSR) and Community Relations

Supplements

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• Student Resources
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• SAGE Journal Articles
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The most impressive aspect of Corporate Communication is Cornelissen’s ability to achieve both integration and breadth. What you find is a consistency that unites the broad range of topics that comprise corporate communication. An informative and enjoyable read.

W. Timothy Coombs
Abell Professor of Liberal Arts, Texas A&M University, USA

This is a good book for undergraduate students. Concepts are easy to understand and successfully linking them with the literature. However, in terms of dimension of corporate communication, it needs further explanation.

Miss khadija rauf
Accounting, London School of Science and Technology
August 8, 2021

One of the best handbooks for Corporate Communication, in updated edition.
Unfortunately the first chapters are still based on old approaches regarding corporate communication, underlying theories should be reconsidered.

Professor Ton Veen
Communications, Addis Ababa University
March 2, 2020

Up to date and chapter on crisis communication relevant to module

Mr Ronald Caddow
Department of Business Management , Glasgow Caledonian University
February 24, 2020

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Paperback
ISBN: 9781526491978
£43.99

Hardcover
ISBN: 9781526491985
£130.00