Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan's work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues.
1. Advertising, Its Supporters, and Its Critics
2. Living in a Consumer Culture
3. Advertising and the Media: Changes and Challenges
4. How Advertising is Regulated: Industry
5. Beyond Subliminal
6. Advertising Choices: Influences of Stereotypes and Taste
7. Gender and Advertising: How Gender Shapes Meaning
8. Advertising and Race: Examining the Melting Pot
9. Advertising and Age, Sexual Orientation, and Ability: Marginalized or Mainstream?
10. Children and Advertising: Emerging Consumers, Problematic Strategies
11. Advertising Controversial Products: Bans and Beliefs
12. Tobacco and Alcohol Advertising: Industries in Flux
13. Advertising Prescription Drugs: Healthy Tactics or Risky Propositions
14. Political Advertising: Do "We the People" Still Matter?
15. Socially Responsible Advertising: Does a Brand Have a Conscience?
16. Online Advertising: The Ever-Evolving Landscape
17. Advertising: Being Ethical Advertisers in a Challenging Age