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Consumer Behavior II
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Consumer Behavior II
The Meaning of Consumption

Three Volume Set
Edited by:


December 2005 | 1 304 pages | SAGE Publications Ltd
This landmark work contains classic and contemporary writings including some of the most provocative and influential contributions to the field from across the social sciences over the past thirty years, thus representing the increasing interdisciplinary richness of research in consumer behavior. The change in emphasis from research on the individual, to the context in which individuals create meaning from their consumption choices is a key thematic device in these three volumes, which focus on the field of advertising and consumption, possessions, brands and the self and (sub)cultures of consumption.

Consumer behaviour emerged as an independent field of research within marketing nearly sixty years ago. These sets presents important insights from the key research articles published about consumer behavior and consumption, drawing on the most influential and provocative contributions to the field from a range of international journals and books. These sets combine theoretical and empirical studies which reflect how our understanding of the relationships within consumer behavior research have evolved. The interdisciplinary richness of the field of consumer behavior is reflected in the impact of the social sciences (e.g. sociology, anthropology and psychology) on the key publications. These sets will capture the inter-change and application of social science theories, concepts, conceptual frameworks and empirical results within the field of consumer behavior research. The topological shape of the academic field has changed considerably since the publication of a series of key citation articles in the late 1980s and early 1990s; most notably because of the growing influx of influences from sociology and anthropology; and the arts and humanities ~ although applied psychology remains the foundational discipline for much of the published work in the field.

 
VOLUME FOUR: ADVERTISING AND CONSUMPTION
Kathryn A Braun-La Tour
Post-Experience Advertising effects on Consumer Memory
Kevin L Keller
Memory Factors in Advertising
The Effect of Advertising Retrieval Cues on Brand Evaluations

 
Deborah J MacInnis and Bernard J Jaworski
Information Processing from Advertisements
Toward an Integrative Framework

 
Deborah J MacInnis, Christine Moorman and Bernard J Jaworski
Enhancing and Measuring Consumers' Motivation, Opportunity and Ability to Process Brand Information from Ads
Scott B MacKenzie and Richard J Lutz
An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pre-Testing Context
Edward F McQuarrie and David Glen Mick
Visual Rhetoric in Advertising
Text-Interpretive, Experimental and Reader-Response Analyses

 
Carl F Mela, Sunil Gupta and D Lehmann
The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice
Joan Meyers-Levy and Prashant Malayiva
Consumers' Processing of Persuasive Advertisement
An Integrative Framework of Persuasion Theories

 
Christine Nordhielm
The Influence of LEvel of Processing on Advertising Repetition Effects
Thomas C O'Guinn and L J Shrum
The Role of Television in the Construction of Consumer Reality
Cornelia Pechmann and S J Knight
An Experimental Investigation of the Joint Effects of Advertising and Peers on Adolescents' Beliefs and Intentions about Cigarette Consumption
Richard E Petty, John T Cacioppo and David Schumann
Central and Peripheral Routes to Advertising Effectiveness
The Moderating Role of Involvement

 
B J Phillips
Thinking into It
Consumer Interpretation of Complex Advertising Images

 
Marsha L Richins
Social Comparison and the Idealized Images of Advertising
M Ritson and R Elliott
The Social Uses of Advertising
An Ethnographic Study of Adolescent Advertising Audiences

 
Linda M Scott
Images in Advertising
The Need for a Theory of Visual Rhetoric

 
 
VOLUME FIVE: POSSESSIONS, BRANDS AND THE SELF
J L Aaker
Dimensions of Brand Personality
David A Aaker and Kevin Lane Keller
Consumer Evaluations of Brand Extensions
Russell W Belk
Possessions and the Extended Self
Jennifer Edson Escalas
Narrative Processing
Building Consumer Connections to Brands

 
S Fournier
Consumers and Their Brands
Developing Relationship Theory in Consumer Research

 
Kent Grayson and David Shulman
Indexicality and the Verification Function of Irreplaceable Possessions
A Semiotic Analysis

 
D B Holt
Why Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding
Kevin Lane Keller
Conceptualizing, Measuring and Managing Customer-Based Brand Equity
Susan Schultz Kleine, Robert E Kleine III and Chris T Allen
How Is a Possession `Me' or `Not Me'? Characterizing Types and an Antecedent of Material Possession Attachment
A Komter
Heirlooms, Nikes and Bribes
Towards a Sociology of Things

 
S J Levy
Symbols for Sale
G Lucas
Disposability and Dispossession in the 20th Century
Linda L Price, Eric J Arnould and Carolyn Folkman Curasi
Older Consumers' Disposition of Special Possessions
Michael R Solomon
The Role of Products as Social Stimuli
A Symbolic Interactionism Perspective

 
A Warde
Consumption, Identity Formation and Uncertainty
 
VOLUME SIX: (SUB)CULTURES OF CONSUMPTION
Russell W Belk, Melanie Wallendorf and John F Sherry
The Sacred and Profane in Consumer Behavior
Theodicy on the Odyssey

 
A Bennet
Subcultures or Neo-Tribes? Rethinking the Relationship between Youth, Style and Musical Taste
Guliz Ger and Russell W Belk
I'd Like to Buy the World a Coke
Consumption Scapes of the 'Less Affluent World'

 
M K Hogg, C F Curasi and P Maclaran
The (Re)-Configuration of Production and Consumption in Empty Nest Households
D B Holt
Poststructuralist Lifestyle Analysis
Conceptualizing the Social Patterning of Consumption in Postmodernity

 
E Jagger
Marketing the Self, Buying an Other
Dating in a Post Modern, Consumer Society

 
R E Kleine, S S Kleine and J B Kernan
Mundane Consumption and the Self
A Social-Identity Perspective

 
James H McAlexander, John W Schouten and Harold F Koenig
Building Brand Community
G McCracken
Culture and Consumption
A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods

 
A M Muniz and T C O'Guinn
Brand Community
L Pe[ti]naloza
Atravesando Fronteras/Border Crossings
A Critical Ethnographic Exploration of the Consumer Acculturation of Mexican Immigrants

 
John W Schouten and James H McAlexander
Subcultures of Consumption
An Ethnography of the New Bikers

 
B S Turner and J Edmunds
The Distaste of Taste
Bourdieu, Cultural Capital and the Australian Postwar Elite

 
R Wilk
A Critique of Desire
Distaste and Dislike in Consumer Behaviour

 

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ISBN: 9781412908429
£500.00