You are here

Resources to help you transition to teaching online

Instructors: To support your transition to online learning, please see our resources and tools page whether you are teaching in the UK, or teaching outside of the UK.

Inspection copy update April 2020: Due to the current restrictions in place in response to COVID-19, our inspection copy policy has changed. Please refer to our updated inspection copy policy for full details. If you have recently placed an inspection copy order with us, we will be in touch to advise of any changes.

Communication Theory

Communication Theory
Media, Technology and Society

March 2005 | 272 pages | SAGE Publications Ltd
`This is a very clear and concise summary of media studies, present and future. There is no other book that can both be used as a teaching tool and can help scholars organize their thinking about new media as this book can' - Steve Jones, University of Chicago

This book offers an introduction to communication theory that is appropriate to our post-broadcast, interactive, media environment. The author contrasts the `first media age' of broadcast with the `second media age' of interactivity.

Communication Theory argues that the different kinds of communication dynamics found in cyberspace demand a reassessment of the methodologies used to explore media, as well as new understandings of the concepts of interaction and community (virtual communities and broadcast communities).

The media are examined not simply in terms of content, but also in terms of medium and network forms. Holmes also explores the differences between analogue and digital cultures, and between cyberspace and virtual reality.

The book serves both as an upper level textbook for New Media courses and a good general guide to understanding the sociological complexities of the modern communications environment.


'There is no other book that can both be used as a teaching tool and can help scholars organize their thinking about new media' - Steve Jones, University of Chicago

A few units from this text were used to supplement the main text (Applying Communication Theory in Professional Life) as this text gravitates towards media and technology. It proved to be very useful for students who wished to critically explore and research the notions of human communication and technology.

Ms Vijaya Sooria Sangaran Kutty
Communication, Sunway University
May 13, 2013

Excellent foundational introduction to new media theory.

Ms Sandra Pitcher
Media and Cultural Studies, University of KwaZulu - Natal
October 7, 2009

Sample Materials & Chapters

Pdf file of chapter 2

Pdf file of chapter 1

Erratum slip

Preview this book

For instructors

Select a Purchasing Option

ISBN: 9780761970705

ISBN: 9780761970699

SAGE Knowledge is the ultimate social sciences digital library for students, researchers, and faculty. Hosting more than 4,400 titles, it includes an expansive range of SAGE eBook and eReference content, including scholarly monographs, reference works, handbooks, series, professional development titles, and more.

The platform allows researchers to cross-search and seamlessly access a wide breadth of must-have SAGE book and reference content from one source.

SAGE Knowledge brings together high-quality content from across our imprints, including CQ Press and Corwin titles.