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Communicating Health

Communicating Health
Strategies for Health Promotion

Second Edition
Edited by:

© 2013 | 248 pages | SAGE Publications Ltd
Communication skills are essential to effective health promotion and public health practice. This textbook bridges the gap between health communication theory and health promotion and public health practice. It provides students and practitioners with the knowledge and skills they need to design, plan, implement and evaluate programmes and campaigns.

Now in its second edition, topics covered in the book include:

- Mass media

- Diverse audiences

- Evaluation

- Media analysis

- Campaign monitoring

Case studies and interactive activities in each chapter encourage critical thinking and creative campaign design practice.

It will be a valuable resource for students, lecturers and practitioners working across health promotion, public health, communication, media, healthcare and nursing fields.

Nova Corcoran works as a Senior Lecturer in public health and health promotion at the University of Glamorgan.

Introduction to the second edition
Theories and Models
Social and Psychological Factors
Reaching Unreachable Groups and Crossing Cultural Barriers
Mass Media
Information Technology
Using Settings
Evidence-Based Practice
Using Evaluation
Bridging Theory and Practice - ten different health promotion campaigns

It is a very complete book for a masters degree student

Dr Stephane Sanchez
Health , University of Lyon I - Claude Bernard
February 19, 2015

Excellant core text

Mr Helen Matthews
School of Nursing, Midwifery and Healthcare, University of West London
January 9, 2015

This is a wonderful book to enlighten communication students on health promotion and health campaigns. Especially of value is chapter 9 on bridging theory and practice.

Dr Magdalena Krige
Communications , University of O F S
April 30, 2014

A clear and concise book written for those new to health promotion and public health. I have passed this reference on to my students.

Miss Daljinder Virk
Department of Psychology, Coventry University
April 1, 2014

very good book

Dr Maryam Ba-Break
Nuffield Ctr for Int'l Health & Dev, Leeds University
February 28, 2014

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ISBN: 9781446252338

ISBN: 9781446252321

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