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Communicating Health
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Communicating Health
Strategies for Health Promotion

Second Edition
Edited by:


© 2013 | 248 pages | SAGE Publications Ltd
Communication skills are essential to effective health promotion and public health practice. This textbook bridges the gap between health communication theory and health promotion and public health practice. It provides students and practitioners with the knowledge and skills they need to design, plan, implement and evaluate programmes and campaigns.

Now in its second edition, topics covered in the book include:

- Mass media

- Diverse audiences

- Evaluation

- Media analysis

- Campaign monitoring

Case studies and interactive activities in each chapter encourage critical thinking and creative campaign design practice.

It will be a valuable resource for students, lecturers and practitioners working across health promotion, public health, communication, media, healthcare and nursing fields.

Nova Corcoran works as a Senior Lecturer in public health and health promotion at the University of Glamorgan.

 
Introduction to the second edition
 
Theories and Models
 
Social and Psychological Factors
 
Reaching Unreachable Groups and Crossing Cultural Barriers
 
Mass Media
 
Information Technology
 
Using Settings
 
Evidence-Based Practice
 
Using Evaluation
 
Bridging Theory and Practice - ten different health promotion campaigns
 
Glossary
 
References

It is a very complete book for a masters degree student

Dr Stephane Sanchez
Health , University of Lyon I - Claude Bernard
February 19, 2015

Excellant core text

Mr Helen Matthews
School of Nursing, Midwifery and Healthcare, University of West London
January 9, 2015

This is a wonderful book to enlighten communication students on health promotion and health campaigns. Especially of value is chapter 9 on bridging theory and practice.

Dr Magdalena Krige
Communications , University of O F S
April 30, 2014

A clear and concise book written for those new to health promotion and public health. I have passed this reference on to my students.

Miss Daljinder Virk
Department of Psychology, Coventry University
April 1, 2014

very good book

Dr Maryam Ba-Break
Nuffield Ctr for Int'l Health & Dev, Leeds University
February 28, 2014

A great book that looks at communication theory and how it is used in health promotion. An accessible read and a thorough exploration of how theory relates to practice. The up-to-date content means that it can be used for the health and wellbeing module I’m delivering. I highly recommend it.

Ms GILLIAN WAKEMAN
youth work, YMCA Wales Community College
October 30, 2013

This book fits within two units and enables students to have an insight to theories behind health promotion campaigns.
The chapters within the book will give students a greater understanding of the media.

Miss HILARY BLACKWELL
HIGHER EDUCATION, Canterbury College
October 9, 2013

This text presents a fresh and interesting perspective for students of Health Promotion. I run the MSc Public Health and Health Promotion at Swansea where students take a placement, unusual at Masters level. This text offers useful insights for that experience. We also sometimes have students who elect to undertake 'web analysis' as their dissertation and this text would be particularly helpful to them.
I like the structure of the text and the way in which it leads the reader through the elements of health communication. The chapter set-up works well with the text interspersed with activities, case studies and useful summaries. I was not familiar with the first edition and so cannot comment on how much of an improvement this version is. The glossary is useful and the text annotation sign-posting it. The use of practice based examples is a strength although, by necessity, requires regular updating.
Overall, this is a niche text but a useful one. It will appeal to some but not all postgraduate health promotion or public health students. I will certainly use it with my students.

Mrs Jane Thomas
School of Health Science, Swansea University
July 12, 2013

An excellent book for the subject of health education- very clear chapters and headings will definitley be using.

Miss Amy Yorke
Health and Social Care, Warrington Collegiate
June 25, 2013

Useful and appropriate for a module for Introduction to Health Promotion. Covers relevant areas.

Mrs Nicola Meek
Social Work, Merthyr Tydfil College
June 20, 2013

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ISBN: 9781446252338
£28.99

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ISBN: 9781446252321
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