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Careers in Media and Communication
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Careers in Media and Communication



May 2018 | 184 pages | SAGE Publications, Inc

Careers in Media and Communication is a practical resource that helps students understand how a communication degree prepares them for a range of fulfilling careers; it gives students the skills they will need to compete in a changing job market. Award-winning teacher and author Stephanie A. Smith draws from her years of professional experience to guide students through the trends and processes of identifying, finding, and securing a job in in mass communication. Throughout the book, students explore the daily lives of professionals currently working in the field, as well as gain firsthand insights into the training and experience that hiring managers seek.


 
Chapter 1: Mass Communication
What Is Mass Communication?  
Theories of Mass Communication  
Mass Communication Methods  
Mass Communication in Society  
Trends in Mass Communication  
Skills  
 
Chapter 2: Advertising and Marketing
What Is Advertising?  
Marketing  
Careers in Advertising and Marketing  
Insider Insight: Tonya Hottmann, Director of Marketing  
Advertising and Marketing Jobs: By the Numbers  
Skills Needed for Advertising and Marketing  
Advertising and Marketing Vocabulary  
Job Search Terms  
 
Chapter 3: Public Relations
What Is Public Relations?  
History of Public Relations  
Public Relations Today  
Careers in Public Relations  
Public Relations Duties  
Insider Insight: Evan S. K. Sullivan, APR, Director of Public Relations (Agency)  
Insider Insight: Alexandra Sabbag, Founder and Principal  
Insider Insight: Erin Spain, Communications Director  
Public Relations Jobs: By the Numbers  
Skills Needed for Public Relations  
Job Search Terms  
 
Chapter 4: Journalism
What Is Journalism?  
History of Journalism  
Journalism Today  
Careers in Journalism  
Insider Insight: Natalie Brunell, Television News Reporter  
Insider Insight: Katey McFarlan, Blogger  
Insider Insight: Lee Wolverton, Managing Editor  
Journalism Jobs: By the Numbers  
Skills Needed for Journalism  
Job Search Terms  
 
Chapter 5: Mass Communication Careers in Business
What Is Business?  
The Role of Mass Communication in Business  
Mass Communication Careers in Business  
Insider Insight: Keri Gavin, Director of Host Relations and Customized Training  
Insider Insight: Megan Sommer, Corporate Recruiter  
Mass Communication Careers in Business: By the Numbers  
Skills Needed for Mass Communication  
 
Chapter 6: Publishing
What Is Publishing?  
History  
Today’s Trends  
Careers in Publishing  
Career Domains  
Insider Insight: Paddy Calistro, President and CEO  
Insider Insight: Moira Kerrigan, Associate Director of Marketing  
Insider Insight: Jen Brady, Advertising Associate  
Publishing Jobs: By the Numbers  
Skills Needed for Publishing  
 
Chapter 7: Telecommunications and Visual Communication
What Is Telecommunications?  
Careers in Telecommunications  
Insider Insight: Dutch Wargo, Cameraman  
Skills Needed for Telecommunications  
Job Search Terms  
What Is Visual Communication?  
Careers in Visual Communication  
Insider Insight: Katie Dolciato, Associate Art Director  
Skills Needed for Visual Communication  
What Is Public Administration?  
Job Search Terms  
Telecommunications and Visual Communication Jobs: By the Numbers  
 
Chapter 8: Public Administration
What Is Public Administration?  
 
Careers in Public Administration
Insider Insight: Jim Norris, Village Manager  
Insider Insight: Michael Crotty, Assistant Village Manager/Director of Human Resources  
Public Administration Jobs: By the Numbers  
Skills Needed for Public Administration  
Job Search Terms  
 
Chapter 9: Nonprofits
What Are Nonprofits?  
Careers in Nonprofits  
Insider Insight: Emily Anderly, Fund-Raising Director  
Insider Insight: Linda J. Smith, Marketing Director  
 
Nonprofit Jobs: By the Numbers
Skills Needed for Nonprofits  
Job Search Terms  
 
Chapter 10: Skills
 
Hard Skills
Soft Skills  
Interpersonal Skills  
Personality  
Conclusion  
 
Chapter 11: Preparation
Personal Branding  
Online Presence  
Portfolios  
 
Chapter 12: Experience
Internships  
Volunteer Work  
Course Projects  
Part-Time Work  
Closing Tips for Experience  
 
Chapter 13: Searching and Applying for Jobs
Job Searching  
Job Applications  
Conclusion  
 
Chapter 14: Interviewing
Preparation  
Execution  
Follow-Up  
 
Chapter 15: Career Success Strategies
Adjustment and Assimilation  
Continued Learning  
Mentoring  
 
References
 
Index
 
About the Author

“A must-read for anyone considering a career in media or the communications industry. The book is a straightforward, no-nonsense approach to the various avenues available for anyone considering entering this profession.”

ARBA Online

Sample Materials & Chapters

Chapter 1. Mass Communication

Chapter 10. Skills


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Paperback
ISBN: 9781506360928
£21.99