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Your Opinion, Please!
How to Build the Best Questionnaires in the Field of Education

Second Edition

February 2008 | 136 pages | Corwin
For the educator looking for an accessible guide to developing effective questionnaires or the graduate student doing research for a thesis or dissertation, this book offers both novice and experienced researchers a user-friendly guidebook for constructing a basic questionnaire, collecting and analyzing the data, and then reporting it. New to this edition is the significant discussion of the value of using the Internet and pitfalls to avoid when gathering information and developing and distributing questionnaires.
About the Authors
Part I Stages of Questionnaire Development
Stage 1: Establishing the Guiding Questions
Stage 2: Operationalizing the Guiding Questions: Creating Specificity
Stage 3: Writing Items and Formatting Responses
Stage 4: Designing the Questionnaire
Stage 5: Writing Directions
Stage 6: Who Said What? Categorizing Respondents
Stage 7: Conducting the Alignment Check
Stage 8: Instrument Validity and Reliability
Stage 9: Marketing the Questionnaire: Ensuring Response
Part II Getting From Here to There
Stage 10: The Process of Data Analysis
Stage 11: Communicating Your Results Effectively
Stage 12: To Web or Not to Web
Stage 13: Since You Asked ...
Resource A: Evaluating the Questionnaire: A Self-Assessment
Resource B: Sample Introductions
Resource C: Sample Directions and Formats
Resource D: Critiquing a Questionnaire: Finding Flaws
Resource E: Modeling the Product: Stages 1 Through 6

"The content in this book is very important. More and more, district leaders are needing to collect perceptual data through surveys. This book provides guidance in a concise format for busy educators who may not have had training related to survey development."

Ronald L. Russell, Associate Director
Loess Hills Area Education Agency 13, IA

"The book really lives up to its claim of helping novice researchers construct meaningful and reliable questionnaires. The language is simple, user friendly, direct, and free of unnecessary jargon."

Aghop Der-Karabetian, Professor
University of La Verne

"The authors' thoughtful treatment and discussion of the subject deftly walks the reader through each stage of the survey questionnaire process. The book uses terrific examples, gives clear direction, and provides sage advice. It is not only a great read, but an essential reference for survey research in education, a must-know for the beginning research student, and a must-keep for the experienced practitioner."

Lawrence Machi, Professor of Organizational Leadership
University of La Verne

This is one of the few books I can honestly say is best suited for the novice researchers and those embarking on survey research for the first time or even for those who are experts in preliminary survey designs but want to gain more insights and knowledge into the ins and outs of survey design. This 119 pages is truly pleasant to read and easy to finish. Furthermore, it is extremely simple and straightforward. It is suitable for all our first year MA TESOL students. What I believe is among its greatest features is the elaborations on the best approach to avoid shortcomings in survey designs. Furthermore, the book has plenty of examples for even the minor issues in building questionnaires. What was really great about the book is that it took less than four hours to finish!

Mr Hussam Rajab
English Language Institute, King Abdulaziz University
May 11, 2016

This book is well thought out and is a valuable resource for those starting out on the road of questionnaire design. The additional resources provided are useful for evaluating the quality of existing measures.

Dr Alecia Samuels
Centre for Augmentative and Alternative Communication, University of Pretoria
December 14, 2015

Very good examples which help MA students to create good questionnaires. The book also contains good supporting materials to work with student during tutorials.

Dr Nicoleta Gaciu
School of Education, Oxford Brookes University
August 4, 2014

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