Survey Research Methods
- Floyd J Fowler, Jr - Center for Survey Research, University of Massachusetts Boston, USA
Applied Social Research Methods
Research Methods & Evaluation (General) | Social Research Methods | Survey Research
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“The text is clear, logical and straightforward. It provides extensive applied information, coupled with a good understanding of the rationale underlying survey construction.”
“[The book] is accessible enough for the masters students but theoretical enough for the doctoral students.”
“Even students with very little background in research methods can follow this text easily.”
“The greatest strength [of this book] is the articulation of the concept of total survey design and how the different components affect the credibility of the survey.”
GREAT book for my students and me!!
Concise information on developing surveys for DNP projects.
Have used the book for 4 years and the graduate students do like it. Easy to read, short chapters that allow the professor to decide the topics requiring elaboration.
This book, despite having a total of 171 pages, is rich with so much details on survey research and survey research methods. The simplistic approach in laying out what many new research students consider complicated terms and topics, is a big plus in this book. Dr. Fowler covered what I truly consider a comprehensive list of areas needed to be covered for the students embarking on survey research for the first time. I, as an MA tutor and adviser will always refer students needing information on survey research methods to this book. One of the best characteristics of this book is having very concise sections for every concept needed in survey research methods.
Was a good resource for DBA students conducting research.
In a concrete way, this book provides a good overview of the essentials of survey research. It offers good discussions on sampling, implementing a sample design, questionnaire construction, interviewing (and training interviewers), data analysis, and so on.