The Power of Branding
Telling Your School's Story
- Tony Sinanis - Cantiague Elementary School (Jericho School District, NY)
- Joseph Sanfelippo - Fall Creek School District, WI
Leadership | Leadership in Educational Technology
Turn a spotlight on what’s great about your school!
Inform, engage, and support your school community with this step-by-step guide in the Connected Educators Series. Begin exploring the benefits of branding and create an action plan for sharing the excellent things unfolding in your classroom, school, or district. Includes concrete suggestions and in-depth case studies that will help you:
- Artfully create a brand name, symbol or design
- Share great events using blogs and more
- Empower all stakeholders, including students
- Teach digital citizenship K-12
Use this all-inclusive guide to start sharing just how special your school is!
The Corwin Connected Educators series is your key to unlocking the greatest resource available to all educators: other educators. Being a Connected Educator is more than a set of actions: it’s a belief in the potential of technology to fuel lifelong learning. To explore the other books in this series, visit the Corwin Connected Educators website.
Check out the Connected Educator Series matrix to find out which book is right for you.
“Focusing on the positive things happening in schools gives leaders more drive and has a tremendous impact on school culture. This book is a powerful resource for leaders looking to promote the good in their schools.”
Todd Whitaker, Author of What Great Teachers Do Differently
“Tony and Joe not only recognize the significance of branding in education, but they provide an array of examples and strategies that will allow all educators to create a positive brand presence for their schools.”
Eric Sheninger, Author of Digital Leadership
"Great leaders are intentional about everything they do. Tony and Joe's message stresses the importance of being intentional in telling the great stories of schools. Focusing on the positive things happening in schools gives leaders more drive and has a tremendous impact on school culture. This book is a powerful resource for leaders looking to promote the positive things happening in their schools to the community."
"The power of a brand has long defined successful businesses. Tony and Joe not only recognize the significance of branding in education, but they provide an array of examples and strategies that will allow all educators to create a positive brand presence for their schools."
"This is a must-read for educational leaders around the globe! I can think of no school leaders more equipped to write such a book than Tony Sinanis and Joe Sanfelippo, two veteran school administrators who have led the way in branding their schools in recent years. This practical book will motivate you to start sharing your school or district story in a systematic and multi-faceted way. The authors make a clear and compelling case for why branding our schools is a must in today's society. They then go on to tackle the how by providing specific and practical tips for doing so. This powerful book is extremely easy to read and is organized in a coherent manner; each chapter offers “two takeaways and a tip” that summarize the main points and offer a call to action as a way for others to get started. Our schools are doing amazing things; it is our responsibility to ensure that these stories get told. After reading this book, you will be inspired to proactively share and promote the stories of your teachers, students, classrooms, and schools with your school community—and the entire world!"
- Flipped leadership
- Tools for connecting educators, parents, and communities
- Blogging for educators
- Best practices for establishing a makerspace
- Tools to connect and empower teachers
Finally, all of the authors are active on social media, and they regularly present at local conferences, which helps in bringing to life the contents of these books."
Sample Materials & Chapters
Connected Educators Series Preface