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Battle-ready
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Battle-ready
Crafting Strategy to Beat Competition

  • Sai Prakash R. Iyer - Strategy advisor and Adjunct Professor of Strategy at the Indian Institute of Management Udaipur


October 2021 | 288 pages | SAGE Publications Pvt. Ltd
Are you battle-ready?
Can you stay battle-ready?

In today’s dynamic business world, the external environment critically impacts your ability to win the competitive battle. From spotting and sizing up rivals to deciphering their game plans, to predicting competitor behaviour and understanding the dynamic interplay between the Davids and Goliaths in the arena, Battle-ready: Crafting Strategy to Beat Competition covers it all. 

The book presents concepts and tools to get battle-ready for the present and for the future. It is a must- read for corporate warriors, from managers to CEOs, to improve their chances of winning the competitive battle. 
 
Foreword by Janat Shah
 
Preface
 
Acknowledgements
 
The Game
 
The Arena
 
Understanding the Arena
 
The Players
 
What's Your Move?
 
What’s Our Next Move?
 
Beating the Goliaths
 
Chest Thumping, Moats and Forts
 
Guarding against Davids
 
The Pursuit of Profits
 
Towards Battle-readiness
 
Appendices
 
Index

Battle-ready is a well-articulated account of how managers and companies should think about their businesses. It provides both the tools and critical thinking which is crucial to survive in today’s hyper-competitive, complex and disruptive marketplace. It urges you to be paranoid, rigorous and watchful about the competition. This is a classic book for ‘all’ managers, line and otherwise.

Ajit Sivadasan
President and Global Head of eCommerce, Lenovo, USA

For people in high-velocity industries such as mine (aviation), Battle-ready is an instructive read. It’s a compelling text for strategy executives to seek a humbling reflection, and then question and revisit their plans, especially with an eye on the external world. There are lessons for both the Davids and the Goliaths here. Replete with real-world strategy examples, Battle-ready is a breezy affair!

Dr Anurag Jain
Chief Strategy and Planning Officer, Flynas, Saudi Arabia

The book is ambitious in scope, insightful and well researched. Competitive strategy is a fascinating topic, and adopting a lens of ‘battle’ is a very apt view but not emphasized enough, especially in industries with high intensity or rapidly evolving dynamics. Just like how a general must consider numerous factors, Sai has developed a comprehensive framework for CEOs to assess their competitive landscape. It is a must-read for competitive strategy and response!

Chris Yeo
Managing Director, Head of GrabPay and Grab Ventures, Singapore

The book is ambitious in scope, insightful and well researched. Competitive strategy is a fascinating topic, and adopting a lens of ‘battle’ is a very apt view but not emphasized enough, especially in industries with high intensity or rapidly evolving dynamics. Just like how a general must consider numerous factors, Sai has developed a comprehensive framework for CEOs to assess their competitive landscape. It is a must-read for competitive strategy and response!

Chris Yeo
Managing Director, Head of GrabPay and Grab Ventures, Singapore

Battle-ready has deftly navigated an intricate balance between theory and business practicality. It is an enjoyable read, where fierce business competitors square off in the game to appropriate higher business values. Business practitioners must pay heed to the writer’s thesis, to focus systematically and consistently on the external drivers of performance as a critical lever to secure a long-term win in the business arena.

Eugene Teh
Chief Business Officer, Digi Telecommunications, Malaysia

This book focuses on building immunity in businesses through superior resources and relevant capabilities so that they can be battleready to face competition in all its avatars. It uniquely shows how business competitors can measure their battle-readiness and transform themselves to higher levels of battle-readiness. It is an essential reading for business students and managers seeking to be battle-ready at the highest level for a challenging career in leading businesses.

Professor Ganesh Prabhu
Professor of Strategy, Indian Institute of Management Bangalore, India

It is a well-written book by an author who understands business. It acknowledges the diversity of competitive situations and invites the reader to define their own relevant arena, players and moves. It stresses the importance of using know-how and innovation in a smart and strategic way and provides a lot of examples which make the reader think. Last but not least, it highlights the effective habits of several famous leaders and companies. If you are a business leader, you will get some good ideas out of this book!

 
Dr Jaap Kalkman
Chief Transformation Officer, ADQ, Abu Dhabi, UAE

Simply great! When I read Dr Iyer’s masterpiece, I discovered a passionate storyteller that I consider an amalgamation of Jim Collins and Malcolm Gladwell. I loved the creative metaphors and anecdotes from different times, countries and professions—from Hindustan Machine Tools to Intel to Archilochus to Mike Tyson to Hans Rosling. Are you a David or a Goliath, a Level 0, 1 or 2, a fox or a hedgehog? Get your external trigger, read it and get battleready!

Petter Kilefors
Managing Partner, Arthur D. Little, Sweden

Battle-ready encapsulates Sai’s deep insights into business strategy, market and competition analysis and business history. He has brought all these together in a very readable and useful book. It effortlessly takes the reader through difficult aspects and provides them with case studies and concepts which are easy to comprehend and use.

Rajesh Duneja
Partner, Arthur D. Little, Dubai, UAE

Sai has nailed it! Battle-ready is the ‘boot camp’ managers and practitioners have been looking for to stay ahead and on course to win wars, not just battles! The narrative provides tremendous insights to practising managers on how to systematically minimize the blind spots while they go about their daily grind to achieve targets!

Rajiv Sivaraman
Vice President—Global Alliances, Siemens Digital Industry Software, USA

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ISBN: 9789354790812
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