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In order to upgrade our systems, SAGE will not be fulfilling orders between April 24th and May 7th 2018. As soon as we are operational again, all orders placed during this period will be dealt with as normal. If you do need help between these dates please contact us. Thank you for your patience and we apologise for the inconvenience caused.

Robert East Kingston University, UK

Robert East is emeritus professor at Kingston Business School, Kingston University London and adjunct professor at the Ehrenberg-Bass Institute of the University of South Australia. He trained as a social psychologist and is a postgraduate of London Business School. His research has mainly focused on word-of-mouth patterns where his new evidence has shown that some widely-held beliefs are mistaken. As a teacher of consumer behaviour, he has been keen to deliver knowledge that is useful to students while not over simplifying the subject.