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Prashant Chaudhary Faculty, Sinhgad Institute of Management & Computer Application (affiliated to University of Pune), Pune

Prashant Chaudhary is currently working with Sinhgad Institute of Management & Computer Application (SIMCA), Pune as Assistant Professor, imparting quality education in the field of business and management. Prior to this stint, he has worked with several MNCs at different positions and capacities. The companies are Vedanta Group’s Sterlite Copper (I) Ltd, Kansai Nerolac Paints Ltd, Dubai-based Landmark Group’s Lifestyle International Pvt. Ltd, and Häfele India Pvt. Ltd. He comes with a good experience in retail industry through his work experience with one of the leading department store chain, Lifestyle International. Lifestyle International is the retail wing of Dubai-based conglomerate, Landmark Group. With this, he brings a rich experience with the retail sector and has leveraged that experience for enhancement and enrichment of the content of this text, with a pragmatic approach.

As mentioned earlier, author has a good experience in academics as well, which he has leveraged to strengthen the “conceptual” component of the text and used the tried-and-class-tested pedagogy and teaching material to bring clarity to the subject matter. He has published several research papers in national and international journals based on various critical aspect of retail marketing. He also has registered for his PhD program at one of the leading universities of India and is pursuing his research work in the same subject domain. Prior to this book, he has also coauthored a book titled Selling and Negotiation Skills, which is one of the very successful texts in the subject area and one of the famous titles, specifically in Pune and Mumbai universities.

Prashant spends his “free” time visiting business leaders to understand the emerging trends and changing consumer behavior and identify challenging problems to solve. As far as hobbies are concerned, he loves traveling to exotic places and has passion for reading, writing, acting, theater, and watching movies.