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Nita Mathur Professor of Sociology, Indira Gandhi National Open University, New Delhi

Nita Mathur is Professor of Sociology at the Indira Gandhi National Open University, New Delhi, India. She is the author of Cultural Rhythms in Emotions, Narratives and Dance, 2002 and editor of Santhal Worldview, 2001. Her research interests range from arts and lifestyles to emotions across cultures and indigenous vision. Currently she is working in the area of consumer culture, modernity and fashion in India.