Nichola Phillips De Montfort University, UK
Nichola Phillips is a Senior Lecturer in the Department of Strategic Management and Marketing at De Montfort University. Her teaching responsibilities include The Digital and Social Media Context of Business, Public Relations Management (Brand PR) and New Media Perspectives. Nichola read Experimental Psychology at the University of Oxford before pursuing a career in Public Relations management, latterly as Divisional Director at the RED Consultancy, London. Nichola’s interest in digital marketing and social media stems from her work, both agency and client-side for Microsoft’s MSN network of internet sites and services. Current research interests include digital and transitional identities and the form and function of online consumption narratives.