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In order to upgrade our systems, SAGE will not be fulfilling orders beginning at close of business on Thursday 26 April 2018 and lasting until Tuesday 8 May 2018. As soon as we are operational again, all orders placed during this period will be dealt with as normal. If you do need help between these dates please contact us. Thank you for your patience and we apologise for the inconvenience caused.

Marc Vanhuele HEC School of Management, France

Marc Vanhuele holds a PhD from UCLA and is professor of marketing at HEC Paris. As expert in consumer information processing, his research focuses on how consumers treat price information. A second field of research is how marketing managers can improve their decision making through better use of quantitative information on the consumer’s mind-set. His research has been published in the leading academic journals. He also works as consultant to consumer goods and market research companies.