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In order to upgrade our systems, SAGE will not be fulfilling orders between April 24th and May 7th 2018. As soon as we are operational again, all orders placed during this period will be dealt with as normal. If you do need help between these dates please contact us. Thank you for your patience and we apologise for the inconvenience caused.

Malcolm Wright Massey University, New Zealand

Malcolm Wright is professor of marketing at Massey University, New Zealand, and adjunct professor at the Ehrenberg-Bass Institute of the University of South Australia. He applies empirical principles to marketing problems and has made interrelated discoveries about brand loyalty, the use of probability scales, new product forecasting and optimizing the advertising budget. He has also published many articles critically examining the foundations of popular marketing knowledge.