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Kent Berridge University of Michigan, USA

Kent Berridge is the James Olds Distinguished University Professor of Psychology and Neuroscience at the University of Michigan (Ann Arbor, USA). His lab's research aims for better answers to fundamental questions such as:
• How is pleasure generated in the brain?
• How does 'wanting' a reward differ from 'liking' the same reward?
• What causes addiction?
• How do neural substrates of fear relate to those of desire?