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In order to upgrade our systems, SAGE will not be fulfilling orders between April 24th and May 7th 2018. As soon as we are operational again, all orders placed during this period will be dealt with as normal. If you do need help between these dates please contact us. Thank you for your patience and we apologise for the inconvenience caused.

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Jaywant Singh Kingston University Business School, London

Jaywant Singh is professor of marketing at Kingston Business School, Kingston University where he teaches consumer behaviour and research methods. He applies quantitative research methods to unravel how and why people buy goods and services, through the lenses of brand management, ethical consumption, status consumption, and service management. He has published in leading academic journals and he regularly presents his research at international conferences. In his teaching, he endeavours to deliver theoretically and empirically grounded research knowledge that has direct applications in marketing and business.