SAGE online ordering services and account tools will be unavailable due to system maintenance beginning Friday, March 24 at 11:30 pm GMT until Saturday, March 25 at 4:15 p.m. GMT. If you need immediate assistance, please contact SAGE Reception on +44 (0)20 7324 8500 or info@sagepub.co.uk and they will assist in forwarding your query to the correct SAGE Department. Thank you for your patience and we apologise for any inconvenience.
Follow

Jaywant Singh Kingston University Business School, London

Jaywant Singh is professor of marketing at Kingston Business School, Kingston University where he teaches consumer behaviour and research methods. He applies quantitative research methods to unravel how and why people buy goods and services, through the lenses of brand management, ethical consumption, status consumption, and service management. He has published in leading academic journals and he regularly presents his research at international conferences. In his teaching, he endeavours to deliver theoretically and empirically grounded research knowledge that has direct applications in marketing and business.