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Pickton, David

David Pickton Strategic Partnerships

David Pickton is Associate Director, Strategic Partnerships. He holds the title, ‘Honorary Academic Fellow’ from De Montfort University, Leicester, England, having been founding member and head of its academic Department of Marketing. He has also been visiting academic and external examiner at over 20 universities in the UK, Europe and Asia.

His Editorial Board memberships have included the ‘Journal of Marketing Communications’, ‘Innovative Marketing Journal’, the ‘Journal of Brand Management’, 'Corporate Communications: An International Journal’ and ‘Marketing Intelligence and Planning’ for which he was also Assistant Editor. He has contributed to various academic texts and has written numerous articles, being placed in the top 0.5% of researchers on (by 30-day views of his papers). His work can be found on,, Google Scholar, Figshare and Prezi.

His commercial experience includes marketing and advertising management positions on both the client and agency sides of industry, directorship of his own business consultancy, being a registered marketing consultant with the Department of Trade and Industry, and providing executive marketing and management training. His professional affiliations have included membership of the Academy of Marketing and Fellowships of the Chartered Institute of Marketing, the Royal Society of Arts and the Higher Education Academy.