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Sage online ordering services are currently unavailable due to network disruption. We are working to restore service as soon as possible. In the meantime, our books are still available widely via retailers and online. Currently we are only able to supply digital inspection copies. These can be requested via this site, or direct from Vitalsource and Kortext. If you need a print copy, please contact your local Academic Sales Consultant, who will be able to arrange to send this once our systems are back online.

If you need further assistance please visit our Contact us page for further information. Thank you for your patience and we apologise for the inconvenience.

Chris Hackley Royal Holloway University of London, UK, School of Management, Royal Holloway University of London, UK

Chris Hackley has been Professor of Marketing at Royal Holloway, University of London, since 2004, when he was appointed as the university’s first Chair in Marketing. His PhD from the Department of Marketing at Strathclyde University, Scotland, focused on the creative development process in top advertising agencies. He teaches, researches, writes and consults on topics in advertising, marketing, and consumer cultural policy.