You are here

SAGE Distribution including Books Customer Services will be closed for Stocktake 23rd-27th November. Service will resume on 28th November.

Bertil Hultén Linneaus University, Sweden

Dr. Bertil Hultén is Professor of Marketing, Linneaus University, Sweden, and a recognized pioneer in sensory marketing research.  He contributes to theory and practice in different ways and has published scientific articles in journals like European Business Review, Journal of Retailing and Consumer Services, International Journal of Retail and Distribution Management, Marketing Intelligence and Planning and other journals as well as conference proceedings.