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Andrew McStay Bangor University, UK

Andrew McStay is an AHRC Early Career Research Fellow at the School of Creative and Media Studies, Bangor University. He is also author of Digital Advertising; The Mood of Information: A Critique of Behavioural Advertising; Creativity and Advertising: Affect, Events and Process; and Privacy and Philosophy: New Media and Affective Protocol.

Emotional AI
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Academic Book
The Rise of Empathic Media
Published: May 2018
From £26.99