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Attracting Equity Investors
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Attracting Equity Investors
Positioning, Preparing, and Presenting the Business Plan

First Edition


April 1999 | 192 pages | SAGE Publications, Inc
This book is designed to help entrepreneurs understand how to obtain funding from an investor for the creation or development of a new business venture. It discusses how to evaluate a business concept from an investor's perspective before moving onto an examination of the practical issues involved, such as writing a compelling business plan and making a convincing presentation.
 
Sources of Early-Stage Financing
 
Roles and Equity Shares in the New Venture
 
Evaluate the Business from the Investor's Perspective
 
Evaluate the Managers from the Investor's Perspective
 
The Three-Stage Communication Strategy
 
Write a Compelling Business Plan
 
Successfully Presenting and Defending Your Business Plan
 
Valuing the Business and Negotiating the Deal
 
Summary and Conclusions

For instructors

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ISBN: 9780761914778
£103.00
ISBN: 9780761914761
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