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Analyzing Decision Making
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Analyzing Decision Making
Metric Conjoint Analysis

Volume: 67
May 1988 | 96 pages | SAGE Publications, Inc
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This volume introduces the theory, method, and applications of one type of conjoint analysis technique -- techniques which are used to study individual judgement and decision processes. Based upon Information Integration Theory, metric conjoint analysis allows for evaluation of multi-attribute alternatives based on interval level data. The model, which justifies use of metric conjoint methods, and the statistical techniques drawn from it, are the core of this monograph. Also described are applications of the model in marketing, psychology, economics, sociology, planning and other disciplines, all of which relate to forecasting the decision-making behaviour of individuals.
 
Background Concepts and Theory
 
Design and Analysis of Conjoint Experiments
 
Practical Applications of Conjoint Theory and Methods
 
Predicting Likely Market Choices from Conjoint Studies and Other Strategic Applications of Conjoint Models

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ISBN: 9780803927575
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