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Analyzing and Reporting Focus Group Results

Analyzing and Reporting Focus Group Results

Volume: 6
Other Titles in:
Focus Group Research

September 1997 | 160 pages | SAGE Publications, Inc
Richard Krueger offers a rich and valuable discussion of focus group analysis that is sure to become a major guide in future focus group efforts. Analysis of focus group data is different from analysis of data collected through other qualitative methodologies and this presents new challenges to researchers. This book overviews important principles guiding focus group research, suggests a systematic and verifiable analysis strategy. Krueger is not doctrinaire: he offers multiple approaches and invites others to share their strategies for analysis. The book is helpful for academic audiences, focus group practitioners and the occasional moderator. The straightforward approach contains hundreds of helpful tips.
Introduction to Analysis
Critical Ingredients of Qualitative Analysis
Analysis Principles of Particular Importance to Focus Group Research
Analysis Considerations for Focus Group Research
The Analysis Process
Tools and Equipment for Making Analysis Easier
Questions Focus Group Analysts Must Face
Strategies Used by Experts
Advice for First-Timers
Principles of Reporting
Written Reports
Oral Reports

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ISBN: 9780761908166

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