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An Introduction to the Business of Tourism
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An Introduction to the Business of Tourism

  • Venu Vasudevan - Principal Secretary, Department of Tourism, Government of Kerala, Thiruvananthapuram
  • Vijayakumar B. - Former Principal, Kerala Institute of Tourism and Travel Studies
  • Saroop Roy B.R. - Assistant Professor, Kerala Institute of Tourism and Travel Studies (KITTS), Thiruvananthapuram


© 2017 | 488 pages | SAGE Publications Pvt. Ltd

This textbook offers a lucid understanding of the business of tourism and helps students gain professional and entrepreneurial insights.

An outcome of years of experience and practice, An Introduction to the Business of Tourism offers a fresh perspective of the skill-oriented, knowledge-based and multi-disciplinary arena of the tourism business. It presents a balanced mix of the basic principles and concepts, their application and policy implications as well as the business realities and operational aspects of the tourism industry.

Divided into four sections and spread across nineteen chapters, this textbook delves deep into Indian and international tourism experiences with numerous integrated case studies and examples.

Key Features:   

· 
Special emphasis on recent business aspects of tourism from local and global perspectives

· 
Over 45 case studies to provide valuable insights into current business trends to strengthen the practical knowledge of students

· 
Each chapter has review questions and activities to support self-assessment.

· 
Book-end glossary of major concepts and terminologies to facilitate quick scan and easy understanding

 
Acknowledgements
 
SECTION A: TOURISM—AN OVERVIEW
 
AN INTRODUCTION TO TOURISM
 
Preface
 
Introduction
 
The Complexity of Tourism
 
Tourism as a Global Phenomenon
 
Economic Significance of Tourism
 
Evolution of Tourism
 
Defining Tourism
 
Related Concepts
 
Types of Tourism
 
Tourist Typologies
 
Pros and Cons of Tourism
 
Conclusion
 
CHAPTER 2 CONCEPTS AND TERMS
 
Introduction
 
Tourism Product and Industry
 
Goods and Services
 
Components of Tourism Industry
 
Stakeholders in Tourism
 
Tourism and Sustainability
 
Sustainable Tourism
 
Ecotourism
 
‘Rural’ Tourism
 
Special Interest Tourism
 
Agritourism or Agrotourism
 
Wine Tourism
 
Lighthouse Tourism
 
Cemetery Tourism
 
Avitourism
 
Photography Tourism
 
Trekking
 
Biking
 
Architecture Tourism
 
Military Tourism
 
Spa Tourism
 
Film Tourism
 
Responsible Tourism
 
Conclusion
 
CHAPTER 3 DEMAND AND SUPPLY IN TOURISM
 
Introduction
 
Why Study Tourism Demand?
 
Understanding Consumer Behaviour
 
Motivation
 
Maslow’s Hierarchy of Human Needs
 
Tourism Demand
 
The Demand Curve
 
Elements of Tourism Demand
 
Factors Influencing Tourism Demand
 
Changes in Demand
 
Elasticity of Demand
 
Demand Forecasting
 
Tourism Supply/
 
Elements of the Supply
 
Market
 
Measurement of Tourism
 
Decision-making Process
 
Governments
 
Promotion
 
NGOs and Local Community
 
What to Measure?
 
Methods of Collection of Statistics
 
Limitations
 
Conclusion
 
CHAPTER 4 ORGANIZATIONS IN TOURISM AND CULTURE
 
Introduction
 
Role of International Organizations
 
United Nations World Tourism Organization
 
Functions of UNWTO
 
UNWTO and World Tourism Day
 
International Civil Aviation Organization
 
United Nations Educational, Scientific and Cultural Organization
 
Advisory Bodies
 
Industry or Sectoral Organizations
 
Sustainable Tourism for Eliminating Poverty Foundation
 
Conclusion
 
SECTION B: THE TOURISM BUSINESS
 
CHAPTER 5 DESTINATIONS
 
Introduction
 
Definition
 
Is the Golden Triangle One Destination or Three?
 
Components of a Destination
 
Types of Destinations
 
Core and Periphery Attractions
 
Seasonality
 
The Destination Life Cycle
 
Managing Destinations
 
Destination Management Organizations (DMOs)
 
The Indian Scenario
 
Regional Tourism Organizations and National Tourism Organizations
 
Destination Marketing
 
Impact of Tourism on Destinations
 
Conclusion
 
CHAPTER 6 ATTRACTIONS
 
Introduction
 
Definitions
 
Categories of Tourist Attractions
 
Management of Attractions
 
Elements of Successful Tourism Attractions
 
Visitor Management and Carrying Capacity
 
Funding Strategies
 
Entertainment Attractions
 
Events
 
Conclusion
 
CHAPTER 7 ACCOMMODATION
 
Introduction
 
Categories of Accommodation
 
Types of Accommodation
 
Organizational Structure and Functions in Hotels
 
Hotels in a Globalized World
 
Operating Models in Accommodation
 
The Accommodation Sector and the Economy
 
Employment Generation and Accommodation
 
Accommodation and Hospitality
 
Classification of Hotels
 
Alternatives to Hotels
 
Capsule/Pod hotels
 
Uncertainties in the Accommodation Sector
 
Taxation in the Accommodation Sector
 
Conclusion
 
CHAPTER 8 TRAVEL AND TOUR OPERATIONS
 
Introduction
 
The College Tour
 
The Tour Operator
 
Types of Tour Operators
 
Group Inclusive Tours and Free Independent Travel
 
The Tour Operation Process
 
Development of Tour Packages
 
Research
 
Field Visit
 
Negotiations and Contracting
 
Tour Costing and Pricing
 
Brochure Production and Distribution
 
Marketing
 
Destination Management Company (DMC)
 
Charter Operations
 
MICE Tourism
 
General Features
 
The Significance of MICE Market for Destinations
 
Exhibitions
 
Incentive Travel
 
The Travel Agency
 
What Does a Travel Agent Do?
 
Travel Management Company
 
The Travel Agent and the Tour Operator
 
Trends
 
Blurring of Lines
 
Electronic Intermediaries and E-Commerce
 
Conclusion
 
CHAPTER 9 TRANSPORTATION
 
Introduction
 
The Evolution of Transport
 
Aviation in Tourism
 
The Jet Age
 
Civil Aviation in India
 
Airports / Regulation of Civil Aviation
 
Civil Aviation Policy
 
Freedoms of the Air
 
Ministry of Civil Aviation
 
(MoCA)
 
Rail Transportation
 
Indian Railways
 
Road Transportation
 
Road Transport and Tourism in India
 
Water Transport
 
Cruise Tourism
 
Conclusion
 
CHAPTER 10 MARKETING
 
Introduction
 
Defining Marketing
 
Sales and Marketing
 
The Marketing Mix
 
The 7 Ps of Service Marketing
 
The Extended Ps Framework and Tourism
 
From 4 Ps to 4 Cs?
 
The Environment and Marketing
 
Market Research
 
Destination Marketing
 
The Destination As a Brand
 
Leisure Market
 
Business Travel Market
 
Role of Stakeholders in Marketing
 
Marketing and Promotion
 
Media and Public Relations
 
Conclusion
 
SECTION C: TOURISM IN INDIA
 
CHAPTER 11 TOURISM SECTOR IN INDIA
 
Introduction
 
History
 
India in International Tourism
 
Arrivals
 
Purpose of Visit
 
India as a Source Market
 
Domestic Tourism in India
 
Recognized Tourism
 
Industry Units
 
Hotels Sector
 
Hotel Classification System
 
Federalism and Tourism
 
Community Participation in Tourism
 
Local Governments and Tourism
 
Tourism Education
 
Prospects for Employment Generation
 
Outlook for Tourism
 
Conclusion
 
CHAPTER 12 CULTURAL HERITAGE OF INDIA
 
Introduction
 
Culture
 
Cultural Tourism
 
Heritage
 
World Heritage Lists
 
International Convention on Intangible Heritage
 
Heritage of India
 
World Heritage Sites in India
 
Archaeological Survey of India (ASI)
 
Tentative List
 
Heritage Assets and Tourism Development
 
Conservation, Tourism and the Community
 
Management of Cultural Heritage
 
Museums as Cultural Products
 
Handicrafts
 
Intangible Heritage of India
 
Dances of India
 
Representative List of the Intangible Cultural Heritage of Humanity
 
Visual Arts of India
 
Conclusion
 
CHAPTER 13 NATURAL HERITAGE OF INDIA
 
Introduction
 
India: A Land of Biodiversity
 
People within Protected Areas
 
Management of Protected Areas
 
Protected Areas and Wildlife Tourism
 
Nature Tourism: Boon or Bane?
 
Tiger-centric’ Tourism
 
Management of Tourism in PAs
 
/ Strategy for Managing Tourism in Protected Areas
 
What Should Be Done?
 
Communities and Ecotourism
 
Nature-based Tourism
 
Diving in India
 
Conclusion
 
CHAPTER 14 TOURISM BUSINESS IN INDIA
 
Introduction
 
Hotel Industry
 
Major Hotel Chains
 
Hotels and Rooms Inventory
 
Beyond the Statistics
 
Distribution of Hotels
 
Trends in the Accommodation Industry
 
Hotels in Public Sector / Indian Innovations: Palaces
 
Heritage Hotels
 
The Travel and Tour Sector
 
Emerging Trends in Destination Management
 
Business Development
 
Looking to the Future
 
Domestic Tourism
 
MICE Tourism in India
 
The India Outbound Travel Market
 
Dubai: The Most Popular Destination
 
Reasons for Increase in Outbound Travel
 
Destination Marketing in India
 
Outlook for the Outbound Market
 
The New Attitude to Travel
 
The Evolving Role of the Tour Operator
 
Conclusion
 
CHAPTER 15 GOVERNMENT BODIES IN INDIAN TOURISM
 
Introduction
 
History of Policy Making in Tourism
 
Planned Tourism Development
 
What Is Planning?
 
Destination Planning
 
Planning and the Ministry of Tourism
 
Planning for Sensitive Destinations
 
National, State and Local Governments
 
Government and the Tourism Product
 
Ministry of Tourism
 
India Tourism Development Corporation (ITDC)
 
Tourism Education
 
State Governments and Tourism
 
Conclusion
 
SECTION D: TOWARDS THE FUTURE
 
CHAPTER 16 IMPACTS OF TOURISM
 
Introduction
 
Economic Impacts
 
Social Impacts
 
Environmental Impacts
 
Positive Impacts of Tourism
 
Conclusion
 
CHAPTER 17 SUSTAINABLE DEVELOPMENT OF TOURISM
 
Introduction
 
What Is Development?
 
Sustainable Development in Tourism
 
Charter for Sustainable Tourism
 
Agenda 21 for Travel & Tourism
 
Major Sustainable Tourism Initiatives
 
Protect Children Campaign
 
UNWTO World Tourism
 
Network on Child Protection
 
Responsible Tourism
 
Guiding Principles of Responsible Tourism
 
Kerala Declaration
 
CHAPTER 18 CLIMATE CHANGE AND TOURISM
 
Introduction
 
Weather
 
Climate
 
Climate Change
 
Tourism as a Contributor
 
Mitigation Measures
 
Transport
 
Accommodation
 
Tour Operation
 
The Role of Tourists
 
Destinations
 
Adaptation Measures
 
The UNDP Framework
 
Towards a Framework for Adaptation
 
Conclusion
 
CHAPTER 19 TOWARDS THE FUTURE
 
Introduction
 
ICT and E-business
 
Barriers to Adoption
 
The Digital Divide in Tourism
 
Social Media and Tourism
 
ICT and India
 
Demographic Shift
 
The Future of ‘Family’ Holidays
 
Accessibility in Tourism
 
Crises and Insecurity
 
Conclusion
 
Glossary
 
Index

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