You are here

SAGE online ordering services and account tools will be unavailable due to system maintenance beginning Saturday, December 14 at 1:00am GMT until Sunday, December 15 at 8:00pm GMT. If you need immediate assistance, please contact SAGE Reception on +44 (0) 20 7324 8500 or info@sagepub.co.uk and they will assist in forwarding your query to the correct SAGE Department. Thank you for your patience and we apologise for the inconvenience.
Alternative Media
Share

Alternative Media

First Edition


October 2001 | 172 pages | SAGE Publications Ltd
What are `alternative media'? Are they the same as underground, radical or oppositional media?

In this book, Chris Atton offers a fresh introduction to alternative media: one which is not limited to `radical' media, but can also account for newer cultural forms such as zines, fanzines, and personal websites.

Alternative Media:

· Examines how and why people produce and use alternative media - to make meaning, to interpret, and to change the world in which they live

· Encompasses a wide range of alternative media and draws on examples from both the United States and United Kingdom

· Locates contemporary alternative media in their cultural, historical and political contexts

Alternative Media provides a timely corrective to media theorizing which focuses almost exclusively on the output of the media conglomerates. As such it will be an essential purchase for all students and researchers with an interest in the true nature of the contemporary media environment.

 
Approaching Alternative Media
Theory and Methodology

 
 
The Economics of Production
 
What Use Is a Zine? Identity-Building and Social Signification in Zine Culture
 
Alternative Media and New Social Movements
 
Writers, Readers and Knowledge in New Social Movement Media
 
Information and Communication Technologies (ICTs) in Alternative Media

'Original and intriguing…[alternative media] are very often to be found sparking the earliest stages of the news cycle and of political and cultural movements, as well as fuelling the dynamics of these processes as they develop. Atton makes a convincing case for treating these media with all due seriousness' - John Downing, University of Texas at Austin

Preview this book

For instructors

This book is not available as an inspection copy. For more information contact your local sales representative.

Select a Purchasing Option

ISBN: 9780761967712
£37.99
ISBN: 9780761967705
£107.00

SAGE Knowledge is the ultimate social sciences digital library for students, researchers, and faculty. Hosting more than 4,400 titles, it includes an expansive range of SAGE eBook and eReference content, including scholarly monographs, reference works, handbooks, series, professional development titles, and more.

The platform allows researchers to cross-search and seamlessly access a wide breadth of must-have SAGE book and reference content from one source.

SAGE Knowledge brings together high-quality content from across our imprints, including CQ Press and Corwin titles.