You are here

Advertising
Share

Advertising
A Cultural Economy

First Edition

Other Titles in:
Advertising (Analysis)

© 2004 | 224 pages | SAGE Publications Ltd
Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue.

Liz McFall surveys dominant and problematic tendencies within the current discourse. This book offers a thorough review of the literature and also introduces fresh empirical evidence.

Advertising: A Cultural Economy uses a historical study of advertising to regain a sense of how it has been patterned, not by the `epoch', but by the interaction of institutional, organisational and technological forces.

 
Introduction
The Quaint Device of Advertising  
 
Colonising of the Real
 
The Persuasive Subject of Advertising
 
The Hybridisation of Culture and Economy
 
The Uses of History
 
Pervasive Institutions and Constituent Practices
 
Persuasive Products
 
Conclusion
Devices and Desires  

Preview this book

For instructors

This book is not available as an inspection copy. For more information contact your local sales representative.

Select a Purchasing Option

ISBN: 9780761942559
£34.99
ISBN: 9780761942542
£111.00

SAGE Knowledge is the ultimate social sciences digital library for students, researchers, and faculty. Hosting more than 4,400 titles, it includes an expansive range of SAGE eBook and eReference content, including scholarly monographs, reference works, handbooks, series, professional development titles, and more.

The platform allows researchers to cross-search and seamlessly access a wide breadth of must-have SAGE book and reference content from one source.

SAGE Knowledge brings together high-quality content from across our imprints, including CQ Press and Corwin titles.