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Advertising
A Cultural Economy

First Edition

Other Titles in:
Advertising (Analysis)

February 2004 | 224 pages | SAGE Publications Ltd
Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue.

Liz McFall surveys dominant and problematic tendencies within the current discourse. This book offers a thorough review of the literature and also introduces fresh empirical evidence.

Advertising: A Cultural Economy uses a historical study of advertising to regain a sense of how it has been patterned, not by the `epoch', but by the interaction of institutional, organisational and technological forces.

 
Introduction
The Quaint Device of Advertising

 
 
Colonising of the Real
 
The Persuasive Subject of Advertising
 
The Hybridisation of Culture and Economy
 
The Uses of History
 
Pervasive Institutions and Constituent Practices
 
Persuasive Products
 
Conclusion
Devices and Desires

 

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ISBN: 9780761942559
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