Advertising in Modern and Postmodern Times

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Pamela Odih - Goldsmiths College, UK

Series:
Published in association with Theory, Culture & Society

Other Titles in:
Advertising & Promotion | Advertising (Analysis) | Sociology of Consumption

April 2007 | 232 pages | SAGE Publications Ltd

How does advertising position itself in consumer culture? In what ways does it 'create' desire and wants? This richly illustrated, incisive text produces the most complete critical introduction to advertising culture.

Advertising in Modern and Postmodern Times:

provides a comprehensive discussion of the main theories
shows you how real adverts work, together with reproductions of advertising images and copy
demonstrates how advertising constructs subjects
provides an instructive historical overview of advertising
explores the relationship between advertising and industrial capitalism.

PART ONE: MARKING TIME IN THE MAKING OF MODERN ADVERTISING

Selling Space in Advertising History

Selling Time in Advertising History

PART TWO: DIALECTICS OF ADVERTISING IN MODERN TIMES

Advertising, Time and the Commodity-Form

Time and the Commodity-Sign

PART THREE: ADVERTISING IN POSTMODERN TIME(S)

'Times they are a Changin''

Transformations of Work and Leisure in the Time/Space Economies of Modern and Postmodern Advertising

Mapping the Subject of Postmodern Advertising Technology

Sign of the Times

Postmodern Disruptions in Advertising Times