You are here

Visual Communication
Share

Visual Communication
Understanding Images in Media Culture



November 2019 | SAGE Publications Ltd

Visual Communication: Understanding Images in Media and Culture provides a theoretical and empirical toolkit to examine implications of mediated images. It explores a range of approaches to visual analysis, while also providing a hands-on guide to applying methods to students' own work. The book:

  • Illustrates a range of perspectives, from content analysis and semiotics, to multimodal and critical discourse analysis
  • Explores the centrality of images to issues of identity and representation, politics and activism, and commodities and consumption
  • Brings theory to life with a host of original case studies, from celebrity videos on Youtube and civil unrest on Twitter, to the lifestyle branding of Vice Media and Getty Images
  • Shows students how to combine approaches and methods to best suit their own research questions and projects 

An invaluable guide to analysing contemporary media images, this is essential reading for students and researchers of visual communication and visual culture. 

 
Chapter 1: Introduction
 
Chapter 2: Understanding images in media culture: Methods and approaches
 
Chapter 3: Visions of the Self
 
Chapter 4: Making groups visible on the global stage
 
Chapter 5: Ways of seeing difference beyond stereotypes
 
Chapter 6: Images of politicians in the public sphere
 
Chapter 7: The visual spectacles of protest and activism
 
Chapter 8: Picturing international conflict and war
 
Chapter 9: The visual attractions of advertising and promotional culture
 
Chapter 10: Visualizing lifestyles for sale
 
Chapter 11: Brands as visual experiences
 
Chapter 12: Conclusion

Preview this book

For instructors

Select a Purchasing Option


Paperback
ISBN: 9781412962247
£26.99

Hardcover
ISBN: 9781412962230
£85.00