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Video Data Analysis

Video Data Analysis
How to Use 21st Century Video in the Social Sciences

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March 2022 | 320 pages | SAGE Publications Ltd
Video data is transforming the possibilities of social science research. Whether through mobile phone footage, body-worn cameras or public video surveillance, we have access to an ever-expanding pool of data on real-life situations and interactions.

This book provides a flexible framework for working with video data and understanding what it says about social life. With examples from a range of real video research projects, the book showcases step-by-step how to analyse any kind of data, including both found and generated videos. It also includes a non-technical discussion of computer vision and its opportunities for social science research. 

With this book you will be able to:
·       Complete each step of the research process fully and efficiently, from data collection to management, analysis, and interpretation
·       Use video data in an ethical and effective way to maximise its impact
·       Utilise contemporary technology and accessible platforms such as YouTube, Twitter, Tik Tok and Facebook.

This book is an ideal toolkit for researchers or postgraduate students across the social sciences working with video data as a part of their research projects. Accessible and practical, is written for qualitative and quantitative researchers, newcomers and experienced scholars.

Features include interactive activities for different skill levels and ‘what to read next’ sections to help you engage further with the research mentioned in the book. 
Part I: Novel Opportunities
Chapter 1: The Rise of Video Data in Social Science Research
A New Era

Novel Opportunities

Chapter 2: Video Data Analysis – A multidisciplinary Framework
What is Video Data Analysis?

What makes video data unique?

What are limitations of video data and VDA?

Part II: Conducting Video Data Analysis
Chapter 3: Step 1 – Theoretical Perspectives, Object of Analysis, and Analytical Lens
Choosing the theoretical perspective

Reflecting on the object of study

Selecting facets of analytical dimensions

Chapter 4: Step 2 – Ethical Considerations
What is research ethics?

Research Ethics and Video Data Analysis

Assessing a VDA Study from an Ethical Standpoint

Chapter 5: Step 3 – Data Collection and Management
Case Selection and Validity in VDA

Collecting Custom-Made Data

Collecting Ready-Made Data


Data Management

Chapter 6: Step 4 – Analyzing Video Data
Coding and concepts

Timing and sequence

Counts and quantifications

Rhythm and turn-taking

Studying Actors

Social relations and networks


Additional analytical tools

Chapter 7: Step 5 – Presentation of Findings
How was the presented data collected?

Where do you present your VDA findings?

Part III: Future Developments in VDA
Chapter 8: Video Data Analysis and Computer Vision
Computer vision in a nutshell

How can computer vision help VDA?

What are main challenges?

Chapter 9: Conclusion: The Future of Video Data in Social Science Research
Looking ahead

The Dawn of Video Data Analysis


For instructors

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ISBN: 9781529722451

ISBN: 9781529722468

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