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Understanding the Social World
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Understanding the Social World
Research Methods for the 21st Century

Second Edition


December 2019 | 368 pages | SAGE Publications, Inc
The author is a proud sponsor of the 2020 SAGE Keith Roberts Teaching Innovations Award—enabling graduate students and early career faculty to attend the annual ASA pre-conference teaching and learning workshop.

Understanding the Social World: Research Methods for the 21st Century is a concise and accessible introduction to the process and practice of social science research. Fast-paced and visually engaging, the text crosses disciplinary and national boundaries, pays special attention to concern for human subjects, and focuses on the application of results. As it rises to the requirements of a world shaped by big data and social media, Instagram and avatars, blogs and tweets, the text also confronts the research challenges posed by cell phones, privacy concerns, linguistic diversity, and multicultural populations. 

The Second Edition discusses newly-popular research methods, highlights the fascinating work being conducted by contemporary social researchers, and includes enhanced tools for learning in the text and online.


Included with this title:

The password-protected Instructor Resource Site (formally known as SAGE Edge)
offers access to all text-specific resources, including a test bank and editable, chapter-specific PowerPoint® slides. Learn more.
 
 
About the Author
 
Preface
 
Acknowledgments
 
Section I. Foundations for Social Research
 
Chapter 1. Science, Society, and Social Research
The Value of Social Research

 
Avoiding Errors in Reasoning About the Social World

 
Research in the News: Social Media Use Is Linked to a Fear of Crime

 
Types of Social Research

 
Quantitative and/or Qualitative Methods

 
Careers and Research: Jessica LeBlanc, Research Assistant

 
Conclusions

 
Key Terms

 
Highlights

 
Chapter Questions

 
Practice Exercises

 
 
Chapter 2. The Process and Problems of Social Research
Social Research Questions

 
Social Research Preparation

 
Social Theories

 
Social Research Strategies

 
Cross-Sectional and Longitudinal Designs

 
Social Research Standards

 
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Careers and Research: Kristin M. Curtis, M.A., Senior Research Program Coordinator, the Senator Walter Rand Institute for Public Affairs at Rutgers University—Camden

 
Conclusions

 
Key Terms

 
Highlights

 
Chapter Questions

 
Practice Exercises

 
 
Chapter 3. Research Ethics
Historical Background

 
Ethical Principles

 
The Institutional Review Board

 
Research in the News: The Tricky Ethics of Using YouTube Videos for Academic Research

 
Careers and Research: Manan Nayak, Senior Project Director

 
Conclusions

 
Key Terms

 
Highlights

 
Chapter Questions

 
Practice Exercises

 
 
Section II. Fundamentals of Social Research
 
Chapter 4. Conceptualization and Measurement
Concepts

 
From Concepts to Indicators

 
From Observations to Concepts

 
Measurement Alternatives

 
Research in the News: Are You Really as Happy as You Say You Are?

 
Levels of Measurement

 
Careers and Research: Camila Mejia, Market Researcher

 
Units of Analysis

 
Evaluating Measures

 
Conclusions

 
Key Terms

 
Highlights

 
Chapter Questions

 
Practice Exercises

 
 
Chapter 5. Generalizability and Sampling
Sample Planning

 
Sampling Methods

 
Research in the News: Department of Justice Requests Citizenship Questions Be Added to Census

 
Careers and Research: Tyler Evans, Account Supervisor

 
Generalizability in Qualitative Research

 
Conclusions

 
Key Terms

 
Highlights

 
Chapter Questions

 
Practice Exercises

 
 
Chapter 6. Causation and Experimental Design
Causal Explanations and Experimental Design

 
Meeting the Criterion of Nonspuriousness

 
Careers and Research: Amanda Aykanian, Research Associate

 
Research in the News: Jeff Sessions Claims the ACLU Caused a Spike in Chicago Homicides

 
Validity in Experimental Designs

 
Ethical Issues in Experimental Research

 
Conclusions

 
Key Terms

 
Highlights

 
Chapter Questions

 
Practice Exercises

 
 
Section III. Basic Social Research Designs
 
Chapter 7. Survey Research
Survey Research in the Social Sciences

 
Writing Survey Questions

 
Designing Questionnaires

 
Careers and Research: Rebecca Hooper, Population Health and Quality Analytics Coordinator

 
Research in the News: Why Expanding Health-Care Access Must Include Immigrants

 
Errors in Survey Research

 
Organizing Surveys

 
Ethical Issues in Survey Research

 
Conclusions

 
Key Terms

 
Highlights

 
Chapter Questions

 
Practice Exercises

 
 
Chapter 8. Qualitative Methods
Fundamentals of Qualitative Methods

 
Careers and Research: Evan Stewart, Assistant Professor of Sociology & Editor of Sociological Images

 
Research in the News: What Katrina Taught Us About Disaster Mental Health

 
Primary Qualitative Methods

 
Ethical Issues in Qualitative Research

 
Conclusions

 
Key Terms

 
Highlights

 
Chapter Questions

 
Practice Exercises

 
 
Chapter 9. Unobtrusive Methods
Unobtrusive Measures of Behavior

 
Secondary Data Analysis

 
Research in the News: Should There Be Cameras in Courtrooms?

 
Careers and Research: Isaac Yablo, Data & Statistics Coordinator

 
Big Data

 
Historical and Comparative Research Methods

 
Content Analysis

 
Ethical Issues in Unobtrusive Methods

 
Conclusions

 
Key Terms

 
Highlights

 
Chapter Questions

 
Practice Exercises

 
 
Section IV. Analysis and Reporting of Social Research
 
Chapter 10. Quantitative Data Analysis
Introducing Statistics

 
Displaying Univariate Distributions

 
Summarizing Univariate Distributions

 
Research in the News: Through a Data Set, Darkly

 
Crosstabs

 
Careers and Research: Claire Wulf Winiarek, Director, Federal Agency Division

 
Data Ethically

 
Conclusions

 
Key Terms

 
Highlights

 
Chapter Questions

 
 
Chapter 11. Qualitative Data Analysis
Features of Qualitative Data Analysis

 
Techniques of Qualitative Data Analysis

 
Alternatives in Qualitative Data Analysis

 
Visual Sociology

 
Careers and Research: Laura Golden, Research Project Director

 
Systematic Observation

 
Computer-Assisted Qualitative Data Analysis

 
Ethics In Qualitative Data Analysis

 
Research in the News: Offering Health Check-Ups in Barbershops Could Transform Health Care for Black Men in America

 
Conclusions

 
Key Terms

 
Highlights

 
Chapter Questions

 
Practice Exercises

 
 
Chapter 12. Summarizing and Reporting Research
Writing Research

 
Research in the News: How Scientists Contribute to Bad Science Reporting

 
Careers and Research: Julia Schutt, Project Manager

 
Presenting Research

 
Ethics, Politics, and Research Reports

 
Plagiarism

 
Conclusions

 
Key Terms

 
Highlights

 
Chapter Questions

 
Practice Exercises

 
 
Appendix A: Questions to Ask About a Research Article
 
Appendix B: How to Read a Research Article
 
Glossary
 
Bibliography
 
Index
 
On the Study Site
 
edge.sagepub.com/schuttusw2
 
Appendix C: Table of Random Numbers
 
Appendix D: How to Use a Statistical Package
 
Appendix E: Annotated List of Web Sites

Supplements

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Online resources included with this text

The online resources for your text are available via the password-protected Instructor Resource Site, which offers access to all text-specific resources, including a test bank and editable, chapter-specific PowerPoint® slides.

It covers general foundation of social science research.

Dr Siti Kusujiarti
Social Sciences Dept, Warren Wilson College
December 30, 2020