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The Radio Career Book

The Radio Career Book
From Programming to Performance

First Edition
Additional resources:

February 2020 | 424 pages | SAGE Publications Pvt. Ltd
Conversational, entertaining and informative, this book is a must-have for anyone aspiring to carve a successful career in radio broadcasting.

An outcome of the author’s vast experience of working as a radio jockey and programme manager for over 17 years, this book provides a thorough understanding of the various wings and functionaries of the radio industry. From the basics of understanding the pulse of radio listeners, formatting radio programming, making an effective sales pitch and producing great commercials to exhaustive advice on presenting a show, appearing for interviews and improving public speaking, the book will help in developing the right skill set for readers looking for a head start in the radio industry.

Key Features:

•Provides detailed job descriptions and skill sets required in the radio industry

•Focuses on the intricacies of producing a radio show—from creating content to building relationships with the listener

•Includes dedicated chapters on radio sales and audience research for better understanding of the commercial aspect of radio

•Includes extensive discussion on the history of radio broadcasting, community radio and the FM revolution in India


Introduction to Mass Communication
Evolution of Radio
Radio Broadcasting in India—Early History
Radio Broadcasting in India—Post Independence
Walkthrough a Radio station
Profiles in Radio Station
Features of Radio
The Radio Audience
Structuring of the On-Air Product
Fabricating a Show
Living It Up in the Programing
Radio Sales
Persuasive Radio Productions
Other Forms of Radio
Surveys and Research
The Assertive Orator
Getting a Job in the Radio Programming Department


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ISBN: 9789353286361