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The McDonaldization of Society

The McDonaldization of Society
Into the Digital Age

Ninth Edition (International Student Edition)
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Other Titles in:
Social Theory

March 2018 | 272 pages | SAGE Publications, Inc
The McDonaldization of Society links classical sociological theory to many aspects of contemporary life in a globalized world. Max Weber's rationalization thesis is updated and applied to the late 20th and early 21st century: where Weber focused on bureaucracies as the "iron cages" of rationalization in his time, the central premise of McDonaldization is that the fast food restaurant has become the model for the rationalization process today.

The book examines ways in which fast food businesses have created a system of operation based on efficiency, calculability, predictability, and control; and how the same principles have been applied to other settings and contexts as diverse as motel chains, "big box" stores, churches, child care centers, college rankings, health care providers, the Internet, and political participation. The author also looks at attempts to resist and reverse the effects of McDonalization, a term which has become part of the lexicon of contemporary sociological theory.
Chapter 1. Introduction
McDonaldization: The Basic Principles

The Advantages of McDonaldization

A Critique of McDonaldization: The Irrationality of Rationality

McDonald's: Creating the "Fast-Food Factory"

McDonald's and Other Brick-And-Mortar Consumption Sites

The Long Arm of McDonaldization

McDonald's as an American and a Global Icon

A Look Ahead

Chapter 2. McDonaldization: Past and Present
Thinking about the Brick-And-Mortar "Solids", Digital "Liquids", and the Augmented Reality of "Bricks-and-Clicks"

Key Predecessors

McDonaldization and Consumption Today

Comparing McDonald's, Wal-Mart and

Chapter 3. Efficiency: Consumers 1
Efficiency: Drive-Throughs and Finger Foods

Calculability: Big Macs, Algorithms and Big Data

Chapter 4. Predictability and Control: Consumers 2
Predictability: It Never Rains on Those Little Houses on the Hillside

Control: Human and Nonhuman Robots

Chapter 5. Efficiency and Calculability: McJobs and Other McDonaldized Occupations 1
McJobs and the Dimensions of McDonaldization

Efficiency: It's a Fetish

Calculability: Zeal for Speed

Chapter 6. Predictability and Control: McJobs and Other Mcdonaldized Occupations 2
Predictability: Scripting and Controlling Employees

Control: Even Pilots Aren't in Control

Chapter 7. The Irrationality of Rationality: Traffic James on Those "Happy Trails"
Inefficiency: Long Lines at Checkout

High Cost: Better off at Home

False Friendliness: "Hi, George" and Emojis

Disenchantment: Where's the Magic?

Health and Environmental Hazards: A Day's Calories in One Fast-Food Meal

Homogenization: It's No Different in Paris

Dehumanization: Getting Hosed at "Troff 'n' Brew"

Dealing With Irrationality: Of Velvet, Rubber, of Iron Cages?




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ISBN: 9781544327549