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The IDEATE Method
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The IDEATE Method
Identifying High-Potential Entrepreneurial Ideas

First Edition


April 2020 | 104 pages | SAGE Publications, Inc

Generating new ideas that create substantial value is at the very core of entrepreneurship. The IDEATE Method is an ideation method empirically proven to help students identify problems, develop creative solutions, and select the most innovate entrepreneurial idea.  Authors Daniel Cohen, Gregory Pool, and Heidi Neck emphasize the importance of deliberate practice and repetition as they guide students through each phase of the method: Identify, Discover, Enhance, Anticipate, Target, and Evaluate. Goal-directed activities and self-reflection questions help students develop their entrepreneurial mindset and skillset.

 
 
Preface
 
Acknowledgmenta
 
About the Authors
 
Chapter 1: Introduction
 
Chapter 2: Identify
 
Chapter 3: Discover
 
Chapter 4: Enhance
 
Chapter 5: Anticipate
 
Chapter 6: Target
 
Chapter 7: Evaluate
 
Chapter 8: IDEATE 50 More
 
Chapter 9: Choose One Big, Valuable, Impactful, Feasible, and Profitable Idea
 
Notes

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Sample Materials & Chapters

Chapter 1. Introduction

Chapter 2. Identify


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