The Ethical Consumer
- Rob Harrison - Ethical Consumer Research Association
- Terry Newholm - University of Manchester, UK
- Deirdre Shaw - Glasgow Caledonian University, UK
Consumer Marketing
Who are ethical consumers and why are they on the rise? Leading the way towards answering this question, The Ethical Consumer is an indispensable introduction to the subject. Exploring areas like boycotts and fair trade projects, it gathers together the diverse experiences of scholars, campaigners and business practitioners from the international community.
The chapters in this book explore:
- ethical consumer behaviours, motivation and narratives
- the social, political and theoretical contexts in which ethical consumers operate
- the responsibilities of businesses and the effectiveness of ethical consumer actions
Contributions are informed by a broad range of research methods, from case studies, focus groups to surveys and interviews.
The text is of interest to business related graduates, undergraduates and their tutors on courses relating to consumption. It will also be relevant to academics in other disciplines, as well as to politicians, producers, practitioners, campaigners and not least consumers.
This book provides an extremely succinct account of ethical consumer behavior. The book provides a broad overview of the area through the authors appropriate choice of chapters.
This is an essential guide for anyone wanting to understand the history of consumer ethics or attempting to apply contemporary theory in practice.
This is a useful book for those of our students interested in sustainable events who wish to understand the ethical consumer
An excellent book that covers the issue of the ethical consumers - in the process to arrange purchase by LRC
