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The Communication Playbook

The Communication Playbook

First Edition

August 2018 | 536 pages | SAGE Publications, Inc
Designed for today’s active learners, The Communication Playbook moves students beyond the classroom by helping them develop a strong communication skillset that will benefit them throughout their lives. With a focus on effective communication skills and career success, bestselling authors Teri Kwal Gamble and Michael W. Gamble give students clear explanations of core concepts followed by practical learning activities—encouraging students to think critically about why good communication is important and how the concepts can be applied to today’s classroom, workplace, and community. Perfect for the hybrid communication course with coverage of public speaking, this concise text has been strategically separated into tabbed chapters—making it easier for readers to navigate, digest, revisit, and review the content. As good communication is the foundation of everyday life, The Communication Playbook primes students for success in both their courses and their careers.

This title is accompanied by a complete teaching and learning package. Contact your SAGE representative to request a demo.
  • Digital Option / Courseware
    SAGE Vantage is an intuitive digital platform that delivers this text’s content and course materials in a learning experience that offers auto-graded assignments and interactive multimedia tools, all carefully designed to ignite student engagement and drive critical thinking. Built with you and your students in mind, it offers simple course set-up and enables students to better prepare for class.
    • Assignable Video with Assessment
      Assignable video (available with SAGE Vantage) is tied to learning objectives and curated exclusively for this text to bring concepts to life. Watch a sample video now.
  • LMS Cartridge (formerly known as SAGE Coursepacks): Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don’t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site.  Learn more.
    Don’t just record–GoREACT! Offer your students an easy, interactive web video tool for recording, video sharing, and evaluating speeches within a secure online platform. Learn more.
About the Authors
Chapter 1: Start Right Here
What Is Communication Presence

What Is Communication?

Essentials of Communication

Visualizing the Communication Process in Action

How Good a Communicator Are You?

Why Do We Communicate?

Chapter 2: Having Communication Presence in a Multicultural Society and World
Cultures’ Many Faces

What Happened to the Melting Pot?

Culture and Communication

Cultures Within Cultures

Dimensions of Culture in Action

Technology and Community

Chapter 3: The “I” Behind the Eye: Perception and the Self
Perception of the Self, Others, and Experience

Perceiving the “I” Affects Perception of You

The Connection Between Self-Concept and Behavior

Factors Affecting Self-Concept and Outlook

How to Enhance Self-Awareness

Barriers to Perceiving Yourself and Others Clearly

Gender, Self-Concept, and Perception

Culture, Self-Concept, and Perception

Chapter 4: Communicating With Words: Helping Minds Meet
Language Is Alive: We Use Words to Share Meaning

Problems With the Communication of Meaning

Barriers to Understanding: Patterns of Miscommunication

Culture and Language

Gender and Language

Words and Power

Profanity and Obscenity

Technology and Language Use

Chapter 5: Nonverbal Messages Speak
Characteristics of Nonverbal Communication

Functions of Nonverbal Communication

Types of Nonverbal Communication

Truth, Deception, and Nonverbal Cues

Gender and Nonverbal Behavior

Culture and Nonverbal Behavior

Technology and Nonverbal Communication

Chapter 6: Listening, Feedback, and Critical Thinking
Listening and Communication

Types of Listening

The Stages of Listening: More Than Meets the Ear

More on the Ethics of Listening: Identifying Problem Behaviors

Responding With Feedback

The Importance of Critical Thinking

Gender and Listening Style

Cultural Influences on Listening

Technology’s Influence on Listening and Critical Thinking

Chapter 7: Understanding Relationships
What Is An Interpersonal Relationship?

Conversing: Connecting Through Interpersonal Dialogue

Relationships Differ in Breadth and Depth

Analyzing Relationships

Lying, Trust, and Relationships

Laughter as Interpersonal Tool

Gender and Relationships

Culture and Relationships

More on Technology and Relationships

Chapter 8: Person to Person: Handling Emotions and Conflict
Five Factors Contributing to Relationship Interest

Understanding the Uncertainty Factor

Types of Relationships

Emotions and Relationships

Expressing and Sharing Feelings

Experiencing Relational Conflict

Technology, Relationships, and the Communication of Emotion

Chapter 9: Teamwork: Strategies for Decision Making and Problem Solving
Groups, Teams, and You

Characteristics and Components of Groups

Using Groups to Make Decisions and Solve Problems

Understanding the Roles Group Members Play

Understanding Group Member Relationships

Decision Making In Groups: Reaching Goals

Gender, Culture, Technology, and Group Interaction

Chapter 10: Leading Others and Resolving Conflict

Theories of Leadership

Leading the Way Through Conflict Management

The Influence of Gender, Culture, and Technology on Leadership and Conflict Management

Chapter 11: Public Speaking and You

Approaching Speech Making Systematically: A Primer for Giving Your First Speech

Analyze Yourself

Analyze Your Audience

Analyze the Occasion

Select Your Topic

Narrow The Topic and Clarify Your Purpose

Chapter 12: Researching, Supporting, and Outlining Your Speech
Research Your Topic

Select the Best Support Possible

Linear and Configural Formats

Outlining Your Speech: Building a Speaking Framework

Beginnings and Endings

Chapter 13: Using Presentation Aids and Delivering Your Speech
Selecting and Preparing Presentation Aids

Preparing to Speak


Presenting: Keys to Remember

Beyond the Presentation: Assessing Your Effectiveness

Chapter 14: Informative Speaking
Sharing and Conceptualizing Information

Types of Informative Presentations

Guidelines for Informative Speakers

Chapter 15: Persuasive Speaking
The Purpose of Persuasion

Types of Persuasive Speeches

Understanding Monroe’s Motivated Sequence

Persuading Responsibly, Strategically, and Credibly

Guidelines for Persuading Effectively

Appendix: Interviewing and Developing Professional Relationships
The Employment Interview: Beyond Casual Communication

Securing the Interview: Tools and Tasks

Conducting an Interview

Impression Management and Interviewee Presence

Looking at the Law: Illegal Interview Questions

Diversity, Technology, and the Interview

Answer Key


Student Study Site


The open-access Student Study Site makes it easy for students to maximize their study time, anywhere, anytime. It offers flashcards that strengthen understanding of key terms and concepts, as well as learning objectives that reinforce the most important material.


For additional information, custom options, or to request a personalized walkthrough of these resources, please contact your sales representative.

LMS cartridge included with this title for use in Blackboard, Canvas, Brightspace by Desire2Learn (D2L), and Moodle

The LMS cartridge makes it easy to import this title’s instructor resources into your learning management system (LMS). These resources include:

  • Test banks
  • Editable chapter-specific PowerPoint® slides
  • Sample course syllabi
  • Lecture notes
  • All tables and figures from the textbook 
Don’t use an LMS platform?

You can still access all of the same online resources for this title via the password-protected Instructor Resource Site.

“The best communication textbook I’ve seen.”

Sean McPherson
Massachusetts Maritime Academy

The Communication Playbook guides students into the discipline of communications with a more personal approach.”

David Scales
Naugatuck Valley Community College

“This updated text is in a user friendly format, with clear, neutral, and accurate language. The authors include numerous examples and exercises to give you sufficient practice while studying the material. There are enough activities in each chapter so that your students could claim a reasonable mastery of the material by successfully going over them.”

Chantelle Carr
Estrella Mountain Community College