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The Business of Media
Corporate Media and the Public Interest
Second Edition
- David Croteau - Virginia Commonwealth University, USA
- William Hoynes - Vassar College, USA
September 2005 | 336 pages | SAGE Publications, Inc
The Business of Media provides the critical analysis of the rapidly changing media industry that students need in order to get behind the headlines and understand our increasingly media-saturated society. This Second Edition includes updated data and examples, while incorporating some of the most recent media developments into the analysis. The book:
- uses two conceptual models to understand the media: the market model and public sphere model;
- focuses on developments in the last decade, such as the rise of media conglomerates, and discusses new strategies;
- offers clear, concise, jargon-free writing accessible to students without an economics background.
This book will provide an invaluable guide to the changing media landscape.
Introduction: The New Media Industry and an Old Dilemma
Part I. Profits and the Public Interest: Theoretical and Historical Context
1. Media, Markets, and the Public Sphere
2. The Rise and (De)Regulation of the Media Industry
Part II. Industry Structure and Corporate Strategy: Explaining the Rise of Media Conglomerates
3. The New Media Giants: Changing Industry Structure
4. Strategies of the New Media Giants
Part III. Neglecting the Public Interest: Media Conglomerates and the Public Sphere
5. How Business Strategy Shapes Media Content
6. How the Media Business Influences Society
7. Choosing the Future: Citizens, Policy, and the Public Interest
Appendix: Select Online Resources for Studying the Media Industry, Media Policy, and Media Education
Notes
EASY TO READ
College Of Communications, Pennsylvania State University
April 5, 2011
Good for undergraduate students - enough background for context, enough ideas for discussion, but does not get bogged down in complexity.
Cmmctn Program, University of North Dakota
September 16, 2010
