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Survival Math for Marketers
- Peter C. Weiglin - History, University of California, Berkeley
August 2002 | 144 pages | SAGE Publications, Inc
The key goal of Survival Math for Marketers is a solution to a common problem in business - namely, the lack of mathematics know-how among many business students and practitioners. There is an untapped `latent demand' in the marketing world from many people whose careers have been - or will be - thwarted because the math `haves' dominate the `have nots'. This book as an easy, fun, and inexpensive solution to this age-old problem.
Survival Math for Marketers is designed to be a useful book for introductory marketing courses. It is clearly written, filled with good examples, illustrations and makes entertaining reading.
Chapter 1. Your Credibility
Chapter 2. Figures Never Lie, but Liars Figure
Chapter 3. Making a (Financial) Statement
Chapter 4. Organizations, Measurements, and Standards
Chapter 5. An Economics Excursion
Chapter 6. Pricing and Profitability
Chapter 7. Costs and Profitability
Chapter 8. Strategy: Break-Even and Profitability
Chapter 9. Cash
Chapter 10. Budgets
Chapter 11. Just Look at the Statistics
Appendix A - A Summary of Non-Magic Formulae
Appendix B - Sample Chart of Accounts
