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Re-imagining the Research Process
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Re-imagining the Research Process
Conventional and Alternative Metaphors



September 2021 | 224 pages | SAGE Publications Ltd

This book offers a unique solution to the shortage of more imaginative and engaging research by re-imagining the core elements of the research process. 

In contrast to existing methods, which mainly focus on standard ingredients in the research process, the metaphorical approach taken here offers a more varied and comprehensive platform for producing novel, influential and relevant research. The set of guiding principles suggested in the book provides researchers with the resources to break away from existing conventions and templates for conducting and writing research.

Re-imagining the Research Process: Conventional and Alternative Metaphors is suitable for upper-undergraduate and postgraduate students and researchers interested in challenging traditional views of the research process.

Mats Alvesson holds a chair in the Business Administration department at Lund University in Sweden and is also a part-time professor at University of Queensland Business School, Australia and at Cass Business School, UK.

Jorgen Sandberg is Professor at UQ Business School, University of Queensland, Australia, and Distinguished Research Environment Professor in Organization Studies at the Warwick Business School, UK. 

 
Part 1: Setting the scene and metaphorical reflexivity
 
Chapter 1 Conventions and templates: a straitjacket
 
Chapter 2 Metaphors
 
Chapter 3 Reflexivity
 
Chapter 4 Reflexivity and Metaphors in combination
 
Part 2: Re-imaging the research process
 
Chapter 5 Metaphorizing the grounding elements of RP
 
Chapter 6 Metaphorizing the framing elements of RP
 
Chapter 7 Metaphorizing the processing elements of RP
 
Chapter 8 Metaphorizing the delivering elements of RP
 
Part 3: A kaleidoscope of RP metaphors
 
Chapter 9 Proposing a kaleidoscopic of RP metaphors
 
Chapter 10 Illustrating the kaleidoscope of RP metaphors
 
Chapter 11 Generating more interesting research through metaphorical reflexivity

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