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Publishing for Impact
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Publishing for Impact

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December 2019 | 232 pages | SAGE Publications Ltd
Publishing research content can be a difficult task to undertake along with other academic activities. This book addresses how newer researchers can proactively plan, write, promote and disseminate their work, and increase their chances of both academic citation and real-world impact. It focuses on how to: 

• Attract diverse audiences to your work, 
• Find value in peer review processes, 
• Produce multiple content from one research work, 
• Use multiple media such as blogs and webinars to increase output. 

This useful resource supports you to disseminate your work and offers forward-thinking ways to take control of your publishing processes, to enhance academic knowledge, societal impact, and the value of your research. 
 
Chapter 1: How can you create a Publication Strategy?
 
Chapter 2: How do I attract different audiences to my publications?
 
Chapter 3: How can you make the peer review process work for you?
 
Chapter 4: How can you best plan your writing?
 
Chapter 5: How can you write impactful journal articles?
 
Chapter 6: How can you publish chapters and books?
 
Chapter 7: Turning your thesis into a book
 
Chapter 8: How should you write for lay audiences?
 
Chapter 9: Making your research open access
 
Chapter 10: What can you do to promote your publications?
 
Chapter 11: How can you demonstrate and assess the impact of your publications?
 
Chapter 12: How can your publications have influence and benefit beyond academia?

This is a timely volume for those in academe and research institutes wishing to ensure their work achieves maximum impact. Writing in an easily accessible style Dawn Duke, Pam Denicolo and Erin Henslee offer both insights and practical advice regarding how to be effective in reaching chosen audiences be they academic, professionals, policy makers, working in industry or the public. Divided into three parts the book covers planning for success in impact, writing for a wide range of different genres and achieving and measuring impact. Offering numerous insights regarding all aspects of the process and a large number of activities, top tips and reflection boxes; this book will be of considerable utility to all those seeking to communicate to a wider audience.

Mark NK Saunders
University of Birmingham

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