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Public Relations
Concepts, Practice and Critique



November 2007 | 304 pages | SAGE Publications Ltd

"An excellent text for encouraging students to think critically about key public relations issues. Not only does it help students to develop a deeper appreciation of public relations, it also helps them to develop valuable learning skills."
- Amanda Coady, The Hague University

"A typically excellent piece of work from Jacquie L'Etang. Critical of every basic concept and provocative to all students. Ideal for second and final year undergraduates, plus MA students."
- Chris Rushton, Sunderland University

"Extending beyond the usual bounds of insularity, this text is designed to encourage critical thought in students and improve practice in workplaces. A refreshing read that is consistently inventive enough to attain both aims."
- David McKie, Waikato Management School


"At long last fills a void in the landscape of text books on public relations theory and practice... it develops critical thinking skills while exposing interdisciplinary approaches and providing a very solid foundation for lively debate and further study
- Julia Jahansoozi, University of Central Lancashire

This book introduces students to the key concepts in Public Relations, with 12 chapters providing clear and careful explanations of concepts such as:
  • Reputation
  • Risk
  • Impression management
  • Celebrity
  • Ethics
  • Persuasion and propaganda
  • Emotional and spiritual dimensions of management
  • Promotional culture and globalization

Drawing on a wide range of interdisciplinary sources, Jacquie L'Etang also encourages students to think critically about public relations as an occupation. Student exercises, 'critical reflections', vignettes and 'discipline boxes' help students to widen their intellectual perspective on the subject, and to really engage the thinking that has shaped both the discipline and practice of public relations.

 

 
Introduction
Critical Thinking and Interdisciplinary Perspectives

 
 
Public Relations
Defining the Discipline and the Practice

 
 
Reputation, Image and Impression Management
 
Risk, Issues and Ethics
 
Public Affairs and the Public Sphere
 
Media Perspectives
Critique, Effects and Evaluation

 
 
Health Communication and Social Marketing
 
Public Relations and Management
 
Organizational Communication
Understanding and Researching Organizations

 
 
Public Relations in 'Promotional Culture' and 'in Everyday Life'
 
Public Relations in a Globalized World
 
Key Thinkers and Thought in Public Relations

A typically excellent piece of work from Jacquie L'Etang. Critical of every basic concept and provocative to all students. Ideal for second and final year undergraduates, plus MA students.

Mr Chris Rushton
Sch of Arts, Design, Media & Culture, Sunderland University
November 1, 2011

This book is very good. However, I can not adopt it for PR Management course. I think this book is better for postgraduate (i.e master and PHD studies) for resource.

Dr Ozlem Alikilic
Public Relations and Advertising, Yasar University
July 6, 2011

Interesting collection of up to date and relevant essays. Useful intro to key theories and concept both for more experienced undergraduate students and for graduates new to PR.

Dr Mafalda Stasi
Department of Media and Communication, Coventry University
April 19, 2011

Key resource for new MSIn3002 marketing Communications course

Mrs Jane Burns-Nurse
Management Studies Centre, University College London
January 12, 2011

The book is a must for any PR/Communications programme as the author is a highly respected academic.

Ms Meriel D'Artrey
Dept of Social & Communication Studies, Chester University
November 1, 2010

A valuable text on public realtions theory, written in a clear accessible to a student style, introduces main concepts and theories on public relations in a provoking and critical thinking stimulating manner.

Mrs Beata Kviatek - Simanska
School of Communication & Media, Groningen University (RuG)
September 20, 2010

Jacqui L'Etang made a fantastic book, showing PR from totally different aspects as I learned it in the 70s.

Mr Denes Csehy
Tourism Hotel Management, Budapest Business School
September 14, 2010

An excellent text for encouraging students to think critically about key Public Relations issues. Not only does it help students to develop a deeper appreciation of Public Relations, it also helps them to develop valuable learning skills.

Ms Amanda Coady
Communications , The Hague University
September 14, 2010

An excellent collection of theories applicable to current and future practicioners, with useful chapter end summaries via key questions. Excellent for students of PR interested in current concepts.

Ms Hazel Westwood
Department of Marketing, Birmingham University
August 12, 2010

A useful overview of the subject that is easily accessible for undergraduate students studying PR and promotional culture.

Mr Oliver Carter
Birmingham School of Media, Birmingham City University
February 4, 2010
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Sample Materials & Chapters

Introduction PDF

Preface

References


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For instructors

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Paperback
ISBN: 9781412930482
£34.99

Hardcover
ISBN: 9781412930475
£110.00