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Public Relations Writing
Essential Tools for Effective Storytelling
- Valerie Fields - The University of North Carolina at Chapel Hill
Other Titles in:
Public Relations (Analysis)
Public Relations (Analysis)
September 2024 | 416 pages | SAGE Publications, Inc
Public Relations Writing: Essential Skills for Effective Storytelling is a step-by-step "how-to" guide that helps students develop and hone the skills they need to become strong writers and versatile storytellers within the Public Relations field. Author Valerie Fields uses a practical approach, providing students with tips and checklists for producing high-quality content. Sample templates, writing exercises, and case studies in each chapter give students the opportunity to analyze and craft strategic messages for specific audiences. With a focus on storytelling, social media, and socially-conscious content, this text helps students understand the power of words within the larger context of our ever-changing media landscape.
1 Introduction to Public Relations Writing
2 Public Relations Industry Standards and Ethics
3 The Relevance of Associated Press (AP) Style
4 Creating Newsworthy Content that Gets Coverage
5 PR Documents Created for the Media
6 Proactively Pitching and Attracting Media Coverage
7 Websites, Online, Social Media Content, and AI
8 Writing Socially-Conscious Content
9 The Story Behind the Image
10 Internal Communication Tools
11 External Communication Tools
12 Writing to Secure PR Opportunities
13 Promotional Writing
14 Writing for Action and Change
15 Creative Content
16 Branding
17 Persuasion and Writing for the Masses
18 Writing to an Individual
Supplements
Instructor Resource Site
Online resources included with this text
The online resources for your text include an LMS-compatible test bank and editable, chapter-specific PowerPoint® slides.
For additional information, custom options, or to request a personalized walkthrough of these resources, please contact your sales representative.
Online resources included with this text
The online resources for your text include an LMS-compatible test bank and editable, chapter-specific PowerPoint® slides.
For additional information, custom options, or to request a personalized walkthrough of these resources, please contact your sales representative.
The Fields book is a fresh, realistic approach to PR writing, which is contextually sound and pragmatic in its methodology. It is contemporary, with emphasis on essential core concepts that will not quickly lose relevance. The intent of this textbook is to educate and train future practitioners in PR writing to a diverse and ever-changing culture.
Missouri Baptist University
The PR writing textbook we've all said we've wanted for years.
Appalachian State University
I found this textbook to be the best one I have seen in explaining the many different types of writing a PR professional may be asked to do. It is excellent preparation for a PR career and I think a PR professional would do well to keep it on his/her desk.
University of Mississippi