Public Relations Campaigns
An Integrated Approach
- Regina M. Luttrell - Syracuse University, New York, USA, Eastern Michigan University, USA
- Luke W. Capizzo - James Madison University
Public Relations (Analysis)
Online resources included with this text
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This textbook offers a well-rounded blend of theory and practical application. The inclusion of case studies enhances understanding and knowledge acquisition for each chapter. For individuals unfamiliar with PR principles, this textbook guides them through crucial planning processes and fundamental principles in a user-friendly manner. The only suggestion I have is to provide more informative PowerPoint presentations, enabling instructors to make better use of them.
Sample Materials & Chapters
Chapter1 - Introduction to Integrated Campaigns
Chapter2 - Strategic Communication Campaign Fundamentals